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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then. Businesses also get a boost – a key advantage of digital gift cards is their flexibility.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 245
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Taking the time to understand your customers and what they care about, and then showing up in authentic, human ways, goes a long way to nurturing the relationship with your customers.

Marketing 257
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. Easier said than done!

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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Essential products, services, and utilities Technology (gaming in particular) Low-priced clothing. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media.

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The State of Organic Search & Search Engine Optimization (SEO) for Ecommerce Brands

ROI Revolution

Search engine results are the most common brand discovery channel. Social media networks are the top way Gen Z finds new products, but search engines are still the top way for all other age demographics. It’s important to keep in mind that SEO for ecommerce is a long-term play, not a game of quick wins. Backlink.io.

SEO 78