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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Retail 236
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Taking the time to understand your customers and what they care about, and then showing up in authentic, human ways, goes a long way to nurturing the relationship with your customers.

Marketing 238
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The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

I started my current business, Flexfire LEDs , in 2010. Prior to 2010, starting an online business was near impossible. Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010. Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010.

B2B 419
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea.

eCommerce 263
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. American Express created Small Business Saturday (SBS) in 2010 with the goal of encouraging the support of both local and small eCommerce shops. Be tireless with optimizing your online store and marketing channels for increasing conversion rate.