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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then. Consumers are not the only beneficiaries of this method of payment.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. Kids Foot Locker aims to create opportunities for them to do just that through metaverse experiences and even through TikTok campaigns.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Vatere led it to its successful nine-figure exit.

Retail 236
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Build Your Brand, Then Boost Your Sales More than seven in 10 customers say they are likely to trust a company more because of brand-building initiatives, which goes to show that there’s value in playing the long game. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 238
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. How do you do this?

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How to Use Instagram Guides

Kissmetrics

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. Fast forward ten years and Instagram is finally getting into the long-form content game. So big was its success that it sparked a whole movement in photo styling.

Travel 282
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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Essential products, services, and utilities Technology (gaming in particular) Low-priced clothing. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media.