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Bath & Body Works Taps Unilever Veteran as New CEO

Retail TouchPoints

Boswell brings more than 30 years of experience in sales, marketing, brand building, business development and strategy to the role. She first joined Unilever in 2011 as EVP, Personal Care North America where she oversaw a portfolio of more than 20 personal care brands and helped Unilever’s haircare business achieve U.S.

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The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Retail TouchPoints

According to McKinsey “What consumers value is truly shifting, and so is their channel choice. See “Trends in Digital Marketing: The Digital Last Mile”. Yencken joined the Board of Directors in 2008 and served as Chairman for from 2011 to 2014. The shifts to digital will be permanent. [I In reality, the opposite is true.

eCommerce 139
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30 B2B ecommerce experts to follow

GetElastic

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Matt Clark, Global Head & VP, Ecommerce and Digital Marketing, Premier Farnell/Avnet. Twitter LinkedIn. Twitter Supply Chain Dive Engineering.

B2B 163
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Magento vs WooCommerce: An in-depth comparison

Omnisend

No matter which platform you choose, you can automate your marketing and effortlessly provide excellent customer experiences with Omnisend. . This is true despite being a younger platform, having launched only in 2011. Market share or brand popularity isn’t enough to make an informed decision about your own ecommerce store.

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It’s just about time for full-on panic at J.C. Penney

Steve Dennis

In 2011, after more than a decade of (at best) mediocre performance, the company brought in Ron Johnson from Apple as its new CEO. In the more than five years since the Ron Johnson debacle, Penney’s has tried many things to claw back lost market share, improve profitability and become more relevant for a new generation.

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Staring Down Retail Armageddon With Unified Commerce

OrderDynamics

But, where does omni-channel / unified commerce play into it all for the traditional bricks-and-mortar retailer during this “Retail Armageddon?” Learnings: Marketing in Recessions. It is well documented that for most recessions the standard business approach was to reduce marketing spend, and wait it out.

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo Review: About Yotpo After being taken in by fake reviews, Omri Cohen and Tomer Tagrin founded Yotpo in 2011. The platform describes itself as the ‘ leading provider of solutions that power the whole customer journey, including loyalty & referrals, SMS marketing, subscriptions, and visual user-generated content.'