Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.
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