Remove 2013 Remove Consumer Remove eCommerce Platforms Remove Technology
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Online or Offline Sales? Why not Both?

Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. Many consumers prefer visiting a store to give their mattresses a bounce before making a purchase. Since the company’s launch in Frankfurt, Germany in 2013, Emma has reached customers in 30 countries.

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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth.

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7 Must-Know Clothing Dropshipping Suppliers for Fashion Retail Brands

Fabric

At the same time, consumer behavior is changing. To overcome these challenges, fashion retailers are taking this opportunity to reevaluate their current systems and processes to lower costs, diversify, explore new technologies, and strengthen relationships with brands. One major opportunity? Dropshipping. A solution for a $1.7

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All You Need to Know About Make It Big Virtual Conference 2021

Ecommerce Platforms

Before becoming a part of Google in 2012 Mary Ellen Coe was a partner with McKinsey and Company as the head of consumer marketing and sales in North America. Bill Ready on the other hand is Google's president of commerce. And oversees the vision, strategy, and delivery of the brand's commerce products.

eCommerce 211
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How Retailers Can Build ‘Forgivability’ to Survive a Cyberattack

Retail TouchPoints

That is why establishing trust and building “forgivability” with consumers can protect a retailer’s brand long term — and its bottom line — should something go wrong. Consumers generally know that doing business in an electronic world comes with a certain amount of risk.

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Ethical Ecommerce Interviews: Niche & Cult on Expanding and Rebranding

Ecommerce Platforms

How technology has changed over the last 20 years… The main way we’re overcoming these issues is by providing great offers, like our current “ lockdown boxes ,” where the customer pays just £20 for over £60 worth of products. Our direct to consumer sales have drastically increased, and it seems that people want more bargains than ever.

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