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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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Amazon Consumer Chief Dave Clark Heads to Supply Chain Startup

Retail TouchPoints

Clark’s last day as CEO of the Worldwide Consumer business at Amazon will be July 1. Flexport is on its way to becoming one of the world’s most important technology platforms for supply chain and logistics. He’ll take the reins at Flexport a few months later on Sept. 1, 2022 and join the company’s Board at the same.

Supplies 244
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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. Protecting consumers’ data isn’t just about preventing hacks.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization. In 2013, he co-founded Fast Simon, Inc.

eCommerce 223
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Under Armour Appoints Hospitality Veteran as President and CEO

Retail TouchPoints

Linnartz was appointed President of Marriott in 2021 and currently is leading the hospitality brand’s multi-billion dollar technology transformation, designed to improve customer experience, drive topline revenue and increase operational efficiency. Early in her career, Linnartz worked with Hilton Worldwide. ” .

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London Designer Outlet has recorded its best December performance since the centre opened in 2013

365 Retail

This has been a record-breaking December in more ways than one, demonstrating the significance of outlet centres as consumers tighten their purse strings amidst the cost-of-living crisis. “It Matt Slade, Retail Director at Quintain, said that it was encouraging to see strong sales figures despite external factors such as the rail strikes.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand. This includes implementing robust security protocols, regular system audits, employee training and investing in advanced cybersecurity technologies.