Amazon Quietly Buys Shopify Competitor Selz
Retail TouchPoints
FEBRUARY 19, 2021
Amazon has acquired Selz , an Australia-based company launched in 2013 that helps small businesses build out their ecommerce capabilities. Amazon has been looking for ways to take a bite out of Shopify’s explosive growth. Shopify outpaced Amazon in aggregated third-party sales over Black Friday 2020, bringing in $5.1
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