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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

2014 is when we launched our #AerieReal movement, and since then we’re always looking for partners that help amplify our story and share the vision. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. With Allie, it was a no brainer.”

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WEBINAR: The Rise of the B2C Marketer

Optimizely

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. The marketer’s role is now evolving beyond simple campaign management to far more. Watch the Webinar Now.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

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SPORTSSHOES.COM Expands Marketing Team with 10 New Appointments

365 Retail

SportsShoes.com has announced 10 new appointments within its brand marketing, social media and design teams to support the online retailer’s ongoing business growth and development strategy. In addition, SportsShoes.com has strengthened its social media team. He is joined by social media executive, Anna Dugdale.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected.

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How Resale is Driving the Reinvention of Luxury Retail

Retail TouchPoints

Gen Z] has this massive demand for luxury fast fashion , what we now call the ‘affordable luxury’ sector. Sandro and Maje in 2014 in the United States was opening one store every three days — that’s how much the demand was. Look at brands Sandro and Maje.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. We also like to see integrations to social media stores and marketplaces, like on Instagram and Facebook. Electronics.