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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. Contemporary customers demand targeted, relevant, and intuitive experiences when they opt for engaging with a particular business and brand on any front or channel. Flexible Multi-Store. Omnichannel.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. B2B will look more like B2C. trillion prize.

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Ecommerce Statistics

Ecommerce Platforms

63% of CMOs believe ROI will be the “most important measure of their success” by 2015. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. Hubspot, 2015). Statista, 2015). Gmail has over 900 million active users as of May 2015.(Techcrunch,2016). IBM, 2011).

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How to Use WooCommerce: The Complete Guide for New Sellers

SellBrite

Automattic acquired WooCommerce in 2015, and it has since become the platform of choice for many merchants looking to set up their stores. ” WooCommerce’s open-source nature makes it easy to integrate extensions that improve the seller and customer experience. Are you thinking of including WooCommerce in your multi-channel stack?

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Trends Analysis: QR codes and the eCommerce Experience

ESW

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. How QR codes Can Improve the eCommerce Experience Take a leaf out of Amazon’s book if you want to use QR codes to improve your brand’s eCommerce experience, suggests Brian Klais , CEO at Pure Oxygen Labs.