article thumbnail

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something. Every year, B2B buyers are acting more and more like B2C buyers.

B2C 114
article thumbnail

Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. For today’s B2C brands, nothing happens outside the context of the customer. Previously, he was the CMO at Splunk from 2016 to 2019, leading that business through a major digital marketing transformation.

Customer 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Brands Should Consider Selling Direct to Consumer

ESW

trillion in 2016, making up nearly nine percent of total retail sales that year. Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers. manufacturers currently sell direct to consumer. Global retail eCommerce topped $1.9 DTC sales surpassed $6.5

Consumer 122
article thumbnail

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Direct to consumer. AOV up 2x the rate in 2016. Electronics. Automotive.

eCommerce 411
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. SearchEngineland, 2016). Techcrunch,2016). E-Consultancy,2016). Statista,2016). Mashable,2016). EMarketer,2016).

eCommerce 187
article thumbnail

How chatbots can optimize customer experience (CX)

GetElastic

Chatbots are used for a number of different functions in today’s consumer experiences– they can act as your personal shopper, update your bank account, serve as your hotel concierge, and can even send notifications about your pizza delivery. . The B2C Experience. This is where chatbots can have a proactive impact on the B2C experience.

article thumbnail

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141