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Introducing The Forrester Readiness Index Report: eCommerce, 2016

Forrester eCommerce

Our recently publihsed Forrester Readiness Index For eCommerce, 2016 is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The FRI evaluates 25 quantitative variables in four areas -- consumer, vendor, infrastructure, and online retail opportunities -- in 55 countries across the globe.

eCommerce 247
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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Digital commerce continues to be top of mind for online retailers. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. In 2016, shoppers spent more than $1.9 Contactless payments – technology that allows consumers to hold their payment method of choice (e.g.,

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Devising an Optimal Returns Policy for Your Business

Retail TouchPoints

Amid rising costs and fears of a looming recession, however, online retailers are finding they can no longer afford the level of generosity that customers have come to expect. The ecommerce website Jet.com, which was sold to Walmart in 2016, used this strategy — just to name one example.

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This Holiday Marketing Campaign Increased Revenue by 108%

Groove

Final Draft, the world's #1 screenwriting software, challenged our team to answer both of these with a goal of surpassing revenue from their 2016 launch of Final Draft 10. As a result of our creative and strategic efforts, Final Draft exceeded revenue goals for both its 2018 holiday week compared to 2016 and Q4 2018 as a whole.

Marketing 284
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Reviewing results on a bi-weekly basis allows retailers to identify material changes in conversion and engagement rates — while not subjecting the team to the natural fluctuations involved with online retail.

Retail 266
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The Reality Of The Online Customer Journey

RTP blog

By not evaluating the true speed of their checkout process, online retailers risk maintaining a site with more abandoned carts than successful orders. It’s foolproof: Since online platforms remove a major human element from the shopping equation, retailers often assume they have successfully erased human error from their site.

Customer 150
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

The risks associated with the year ahead are fairly relatable for all retailers working in the ecommerce environment. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond. Data shows that sales jumped from $135 billion to $178 billion between 2016 and 2017 alone.