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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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Ecommerce Statistics

Ecommerce Platforms

Looking for some solid data on eCommerce, CRO, social media, and automation? DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Smartinsights, 2017). CMS Connected, 2017). Statista, 2017). DDB Worldwide, 2017). Monetate, 2017).

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Wednesday: June 06.

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10 Advanced Twitter Tips To Help Your Twitter Account Grow Fast

Kissmetrics

While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer. With 166 million daily active users, it’s no wonder that marketers flock to the social platform. Twitter is different from its social media contemporaries.

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Trends Analysis: Changing Facebook Demographics and What It Means for DTC Brands

ESW

With the rise of competing social media sites and discomfort at the way Facebook shares and monetizes user data, it seems like advertising on the platform might not be such an obvious choice. In 2017 there were around 82 million users aged between 12 and 34, but that number had fallen to just 65 million users by 2019; a 17% drop.

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5 eCommerce Shopping Features to Consider for Growth

ESW

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories.

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