RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

UpSellIt

JANUARY 13, 2022

billion compared to 2017. Pay attention to these six trends to optimize your affiliate channel in 2022. Recommendations. Recommendations. Recommendations. More Emphasis on Omni-Channel Experiences. Make your presence known across multiple channels to expand your reach. Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

BigCommerce

OCTOBER 12, 2017

And ultimately, the most innovative and successful of what they do this time of year is what the industry experts and influencers will recommend next year anyway. If brands thought their sales would increase this year (2017), and if so, by how much. Which sales channels produce the most holiday ecommerce revenue.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Instead, we recommend conversion tracking with individual users. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

Channel 113

Channel Mobile eCommerce PPC 113

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. On social media, members of the Olivela team share tips for surviving work-from-home life. Customers love content,” Alland said.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. On social media, members of the Olivela team share tips for surviving work-from-home life. Customers love content,” Alland said.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. That’s the key.

Marketing 352

Marketing Social Media Improvements Events 352

Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 Launch an announcement banner for your new SMS channel.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Retail TouchPoints

NOVEMBER 7, 2022

I actually started using Beautycounter as a customer in 2017, and the reason was because it performed and it was safe. It works very similarly to an affiliate model where advocates get compensated for recommending or selling a product online. Brands have to be, really, everywhere.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264

Kissmetrics

DECEMBER 12, 2017

Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. When it comes to earned media, influencer marketing is more popular than ever. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JUNE 19, 2018

In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel. To get an idea of how effective a marketing channel is, you have to look at return on marketing spend.

Marketing 268

Marketing SEO Channel Social Media 268

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

JUNE 27, 2017

Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Hello all things social. Social proof. And it’s a lot more than just social media.

Social Media 269

Social Media eCommerce Article Marketing 269

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 Marketers typically spend most of their time on desktop Facebook campaigns, but it’s important to remember that almost every social media user accesses their account or accounts on a mobile device.

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Kissmetrics

MARCH 12, 2018

That information helps you shift your mobile marketing strategy (videos, social media campaigns, mobile coupons, mobile display advertising) to better appeal to the tastes and needs of this younger group. Greater Integration Between Apps, E-Commerce and Social Platforms.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

Marketing 202

Marketing Social Media eCommerce Channel 202

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Start conversations on social. Create a YouTube channel. billion active users each month , making it the world’s second-largest social platform. Let’s take a look at how GoPro’s YouTube channel does this. Start conversations on social. In 2017, social accounted for 25.6%

SEO 225

SEO Social Media Blog Channel 225

Wiser

AUGUST 17, 2018

Advertise on Multiple Channels. trillion in 2017, nearly 59 percent of digital sales worldwide. Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. web traffic in 2017 came from a mobile device. Leverage Social Media.

Improvements 112

Improvements Social Media Shipping Costs Mobile 112

Kissmetrics

SEPTEMBER 18, 2017

Launched in August 2017 to select users in the U.S. Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

RTP blog

APRIL 6, 2018

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on, cross-channel shopper has preferences and tastes that evolve at the speed of social media. as the number one factor when deciding where to shop across multiple store formats (discount, apparel, grocery, DIY).

Shipping Costs 150

Shipping Costs Social Media Supplies Channel 150

SellBrite

JANUARY 4, 2019

It’s also known as informational social influence.” Businesses can use social proof within their marketing efforts to improve their sales. Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. Social media pages. ” Aileen Lee. Contact pages.

Customer 131

Customer Social Media Recommendation Reference 131

Kissmetrics

APRIL 11, 2018

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. — FTC (@FTC) September 20, 2017. A sales pitch.

eCommerce 225

eCommerce Social Media Customer Improvements 225

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Smile.io

OCTOBER 18, 2023

It’s estimated that “92% of consumers around the world say they trust recommendations from friends and family, above all other forms of advertising.”   Reward for social media actions The concept of “unboxing” has become increasingly popular over the past couple of years.

Subscription 53

Subscription Social Media Merchant Services Reference 53

ESW

APRIL 15, 2019

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

BigCommerce

DECEMBER 8, 2017

Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. Three of the The Next Web’s top five posts from the past half year are about social media. Being mentioned in the press.

eCommerce 340

eCommerce Social Media Reference Article 340

SellBrite

DECEMBER 31, 2019

There are numerous sales channels where you can make your products available, from a self-hosted store to options like Amazon, Etsy, and eBay. Get Social. Social media is changing the way we shop, and ecommerce brands that don’t take advantage of it will miss out. Select Marketplaces. Use Influencers.

eCommerce 132

eCommerce Social Media Shopify Shipping Costs 132

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126

Customer Channel Management Social Media 126

GetElastic

MARCH 28, 2018

However, many brands are ignoring the channels that people most often use. An OpenMarket survey found that people would rather communicate with brands through text message rather than email, phone or social media. ” A chatbot and/or human provides recommendations, which are further fine tuned through the conversation.

Payment Services 116

Payment Services Merchant Services Social Media Shipping 116

GetElastic

OCTOBER 25, 2017

Customers today engage with companies through social media, wearables, smart home devices and their connected vehicles. By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer.

Technology 146

Technology Customer Experience Games Recommendation 146

GetElastic

OCTOBER 25, 2017

Customers today engage with companies through social media, wearables, smart home devices and their connected vehicles. By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer.

Customer Experience 146

Customer Experience Customer Technology Games 146

Omnisend

MARCH 31, 2021

Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. In truth, this is less personalization and more individualization—the company recognizes the customer’s place in their journey and recommends the most timely product or information.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Sailthru

SEPTEMBER 27, 2017

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. A big share of those – 35 percent – say they simply don’t use social media. Consumers Wish for More Online Wish Lists this Holiday Season.

Social Media 68

Social Media Magazine Recommendation Subscription 68

SellBrite

AUGUST 8, 2018

We’ll explore how strategies like social media engagement and the resolution of a clear customer problem help boost sales and customer loyalty. Ipsy spends very little on paid advertising ; in fact, its growth is mostly a result of Michelle’s social media influence. Key Takeaway.

eCommerce 105

eCommerce Social Media Clothing Customer Loyalty 105