Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Retail TouchPoints
MARCH 21, 2024
Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. The economics for retailers are clear — but what’s less clear is how consumers will respond now that they have so many options to choose from.
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