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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. So, we went to work with our data team to uncover 2017 Mobile Commerce data across the BigCommerce platform. Increased trust: more consumers feel comfortable shopping on mobile.

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WEBINAR: Personalization Rules the 2017 Holiday Season

Optimizely

In the 2017 Ecommerce Holiday Report , which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. That’s exactly why you have to incorporate new and creative personalized marketing into your 2017 holiday marketing strategy.

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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Most Successful Cyber Week 2017 Tactics. Cyber Week 2017 GMV Increase.

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Here are the top sessions you absolutely need to attend at eTail East 2017. Tapping Into The Omni-Channel Nature of Today’s Consumer. Looking to raise money in 2017?

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Direct to consumer. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Those verticals include: Apparel & Jewelry. Electronics.

eCommerce 411