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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. trillion in 2021.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy? data) in order first.

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Map Your Ecommerce Marketing to the Customer Lifecycle

Optimizely

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. By using marketing automation to offer value throughout the customer lifecycle, you’ll build serious brand loyalty and you’ll see your buyers come back again and again.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

In fact, a 2017 Epson survey showed that 80% of respondents expressed willingness to buy from a business that offers personalized experiences. How to Use Beauty Ecommerce Trends Effectively. Embracing cosmetic and skincare ecommerce trends goes a long way in boosting your store’s relevancy. Choose your products.

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$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

We encourage you to get as descriptive as possible, even if you haven't necessarily made a prototype for your product or constructed a wireframe for your ecommerce store. Whether it's an interesting technique for ecommerce marketing or a cool new form of hiking boots, we want to hear how you plan to make it happen.

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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? What are your predictions for the state of ecommerce marketing in 2018?

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. Looking to raise money in 2017?