As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up
RTP blog
APRIL 1, 2019
The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.
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