Kissmetrics

NOVEMBER 23, 2020

Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Now, it’s time to grow your social presence.

Marketing 352

Marketing Social Media Improvements Events 352

Wiser

AUGUST 17, 2018

trillion in 2017, nearly 59 percent of digital sales worldwide. Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. web traffic in 2017 came from a mobile device. Leverage Social Media. According to Stone Temple, 63 percent of U.S.

Improvements 112

Improvements Social Media Shipping Costs Mobile 112

BigCommerce

AUGUST 8, 2017

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. 1-25% sales increase: 50.28%. No change: 53.79%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

BigCommerce

NOVEMBER 13, 2017

Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. For 2017, we wanted to do something different that made the brand truly stand out. What they do. The challenge behind the innovation. Final word.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Store Growers

OCTOBER 5, 2017

In this post I’d like to show you how I’ve been improving and promoting my store during September. Social media. Other than retweeting with my personal account, I’ve done nothing to improve these accounts. The post Sprout Update: September 2017 appeared first on Store Growers.

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Events SEO Shipping Costs Blog 107

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. In 2017, retail coffee giant Starbucks faced a strong backlash from consumers in the U.S. For retail businesses, this generally translates to product boycotts. Increased competition from Amazon.

eCommerce 305

eCommerce Retail Payment Services Social Media 305

Kissmetrics

JANUARY 27, 2021

Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Seven years ago, a measly 25% of marketers were measuring their social media campaigns at the individual pieces of content level. Not anymore. There’s no longer any debate.

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Marketing Social Media Blog B2C 311

Smile.io

MAY 12, 2022

In the context of a rewards program, your highest tier becomes the top of the metaphorical leaderboard, letting customers identify their status within your brand community and track their progress as they improve. Especially as more consumers head to social media first to learn more about a brand. Maintain their current status.

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Improvements Games Social Media Beauty and Health 63

BigCommerce

JULY 27, 2018

In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Affiliates share these products with them on social media, blogs, and websites. What Is Affiliate Marketing?

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

RTP blog

SEPTEMBER 25, 2017

Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. Some of the industry’s most innovative brands are already doing this.

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Technology eCommerce Platforms eCommerce Recommendation 300

Ecommerce Platforms

JUNE 22, 2023

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. It launched in Canada in 2017, with a focus on making store setup simple for business leaders. The AI recommendations even give you tips to improve your profit margins.

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Shopify Payment Services Social Media Shipping Costs 104

Demac Media

JANUARY 23, 2018

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Social Media was the highest revenue growth driver for our clients , followed closely by Display Ads, and Referral Channels.

Social Media 34

Social Media Retail Mobile Shopify 34

SellBrite

JANUARY 17, 2018

billion in Q3 2017. Mobile commerce is growing in popularity as technology improves. In 2017, mobile commerce is projected to make up 34.5% This growth in 2017 can already be seen in this year’s Black Friday figures — mobile shopping on the annual event increased from 29% in 2016 to 40% this year.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

Kissmetrics

APRIL 19, 2018

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. As you can note, over the course of 2016 and into 2017 they say a fairly significant drop in how many times they posted. And this isn’t just a fluke.

Social Media 227

Social Media Automotive Games Improvements 227

Kissmetrics

APRIL 11, 2018

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. — FTC (@FTC) September 20, 2017. A sales pitch.

eCommerce 225

eCommerce Social Media Customer Improvements 225

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . From social media to paid search, PPC is a smart way to see quick results. The best PPC agencies understand how to use numbers to strategize new ideas that improve your overall ROI. So, that’s a TON of money. Source: Statistica.

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PPC Multi-channel Social Media B2C 279

Kissmetrics

OCTOBER 30, 2017

It was also a great use of Arby’s social media persona. It doesn’t matter if you have millions of social media followers. One of the biggest marketing fails in recent years has to be Pepsi’s controversial ad that was called “tone-deaf” by almost every media outlet in the world, from the New York Times to USA Today.

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Social Media Definition Marketing Customer 407

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it? What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch?

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Marketing Social Media Games Events 281

Kissmetrics

SEPTEMBER 15, 2020

While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce. Improve pin quality by creating enticing graphics and stimulating content people will want to share.

SEO 359

SEO eCommerce Reference Social Media 359

Smile.io

JUNE 19, 2023

While strategies like aggressive advertising campaigns improve your brand awareness and help you with short-term sales, creating an online brand community is the only way to achieve sustainable growth. You could also increase the exclusivity of your social media communities by reserving membership for your top VIP tier.

Social Media 72

Social Media Events Other Customer 72

ESW

APRIL 15, 2019

Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Social Shopping for New Levels of Reach. Social shopping is where eCommerce meets social media in a practical way for consumers. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

Ecommerce Platforms

OCTOBER 31, 2018

These companies play the middleman between you and the affiliates, introducing you to how affiliate marketing works and helping you launch or improve your affiliate marketing. They should know about upcoming product launches, products you’re promoting on social media, banner ads, and product feature videos. Seasonal Shopping.

eCommerce 213

eCommerce Marketing Shipping Costs Social Media 213

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

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Internet Retail Magazine Customer Retention Online Retail 321

Kissmetrics

MAY 21, 2018

You can also find a link to their website and their social media profiles within their cover image. Start conversations on social. If you do it correctly, social can rival Google as a traffic source. According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MARCH 12, 2018

Social Media Metrics. In 2014, social media was becoming the place to post your content. Four years ago, a measly 25% were measuring their social media campaigns at the individual pieces of content level. That’s an improvement from four years ago, but better still is vanity, engagement, and conversions.

Marketing 205

Marketing Social Media B2C B2B 205

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. This, in turn, allows retailers and CPGs to maximise ROI and improve measurability of campaigns to prove the value of their first-party data efforts.

Retail 87

Retail Customer Data Channel Social Media 87

Blue Acorn

MAY 2, 2017

My interest in hearing him speak was three-fold: Blue Acorn did a few projects for Casper, I own one of the mattresses, and I’m a huge fan of their social media strategy (think sleep jokes–all day, every day).

Shipping Costs 49

Shipping Costs Presentation Events Social Media 49

Optimizely

NOVEMBER 15, 2018

With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. Here are four steps you should take immediately to improve your on-site ROI this holiday season. 25, 2017 — compared with less than 40 percent in 2016.

eCommerce 186

eCommerce Mobile Merchant Services B2C 186

BigCommerce

JULY 25, 2018

One of the things that has been really exciting and successful for Natori is using artificial intelligence for our direct response on social media. Artificial Intelligence Increases Conversions, Revenue, and ROI. For about a year now we’ve been using a fully autonomous artificial intelligence marketing platform known as Albert.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

ROI Revolution

JUNE 3, 2019

Through their new discovery and gallery ads , improved Showcase Shopping ads , updated Google Shopping experience, Google Ads app revisions, local campaigns, and a fresh outlook on both inclusivity and user privacy , Google is leading digital marketing into the future. The Social Media Water Cooler.

Marketing 68

Marketing Social Media Subscription Books 68

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Influencer Marketing & Social Media Engagement. The industry average for Cyber Week 2017 was 17% , on average. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Inflow Insights

NOVEMBER 1, 2021

A 2017 study by Ahrefs showed just over 1% of top-ranked pages are a year old or less. Another example: Using a long-term SEO strategy, we updated the content on one client’s website to specifically improve Expertise, Authoritativeness, and Trustworthiness (E.A.T.) Will re-indexing automatically improve your ranking in the SERPs?

SEO 156

SEO Social Media Improvements Recommendation 156

SellBrite

APRIL 13, 2021

Moiz Ali is the founder of Native , a personal care CPG company that was acquired by P&G in 2017. Don’t rely on social media for all your knowledge. Social media is a great jumping-off point when it comes to gathering knowledge about running your business. Moiz Ali – @moizali. Ju Rhyu – @jurhyu.

eCommerce 156

eCommerce Shopify Merchant Services Social Media 156

Blue Acorn

MAY 2, 2017

My interest in hearing him speak was three-fold: Blue Acorn did a few projects for Casper, I own one of the mattresses, and I’m a huge fan of their social media strategy (think sleep jokes–all day, every day).

Shipping Costs 40

Shipping Costs Presentation Events Social Media 40