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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. So what should you be thinking about as you move into 2018? 2018 is the year of consolidation.

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Zaius: The Award-Winning CRM for B2C Marketers

Optimizely

Gartner estimates that in 2018, marketers spent 29% of their marketing budget on marketing technology, up 22% from the year before. You constantly have to stay on top of new channels, new platforms, and evaluate your own marketing stack. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. Acquisition channel. Preferred communication channels. Seems simple?

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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester eCommerce

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

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7 Major Takeaways from Shoptalk 2018

Optimizely

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We have a team that is focused on omnichannel experiences so we don’t just fall back into our channel silos.”.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

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