Remove 2018 Remove Improvements Remove Mobile Remove PPC
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. What could have been improved? Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

PPC 166
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% Here is your 2018 holiday readiness checklist to make sure you drive traffic, convert new customers, rengage existing buyers and do it all with a beautiful ecommerce site that never goes down. And, mobile sales are on the rise.

Mobile 282
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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. Currently, 51%+ of traffic is now mobile and tablet based. More than 50% of Google searches are done on mobile phones. So the try organic posting.

Marketing 249
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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. So without further ado, here are five ecommerce trends that will help to shape 2018. It needs to be on the front lines.

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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. What will your business do to improve your shopping experience?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Cyber Week 2017 Mobile v. Thanksgiving: Mobile: 54%. Selling on Amazon.