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Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Retail Technology Review

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

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December 2019 Bezos Bulletin: An Amazon Advertising Recap

ROI Revolution

Published December 4, 2019. The long-awaited ultra-short 2019 holiday shopping season has arrived. This doesn’t mean customers will be buying less this holiday season – it means they’ll be purchasing the same amount of products in a much shorter amount of time (nearly a week less than last year).

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. We just did an event with 100 influencers at our Hollywood store.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

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Social Commerce in 2019: Promote Your Magento Store on Social Media

Onilab User Guides

With the rising influence of social media on all spheres of our lives, brands that don’t utilize social networks for self – promotion will drop out of the game in no time. Social networks provide availability, speed, and ease of use – everything that customers seek today.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

“The stronger the commitment shown by the customer, the stronger the retargeting,” said Ken Natori, President of Natori in an interview with Retail TouchPoints. That’s much more useful [data] than the first consumer. The stronger the intent, the closer they get to buying, the more valuable the data is in retargeting.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019. The deal also could create synergies with some of PayPal’s earlier acquisitions.

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