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Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

Casper is partnering with Nordstrom to offer its mattresses and sleep accessories online at Nordstrom.com , and in-store at select Nordstrom retail locations. The mattress brand now has partnerships with 23 leading retailers, in addition to Casper’s 66. owned retail stores and ecommerce channel.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. The influence of consumer confidence on retail sales cannot be overstated.

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Maximizing Listings Across Channels. There was a large learning curve, having to navigate the different platforms,” said Roeber.

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Maximizing Listings Across Channels. There was a large learning curve, having to navigate the different platforms,” said Roeber.

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Multichannel Selling: The Key to Success in eCommerce

Algopix

The statistics don’t lie: eCommerce is the unquestioned future of retail sales. A report by BigCommerce shows that customers actually shop across a wide range of channels. Although Amazon is the major player, the remaining sales channels should not be neglected. Why Multichannel Selling Strategy? Increased Exposure.

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The Path of Today’s CPG Brands

Retail TouchPoints

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. Even brick-and-mortar retailers have seen an uptick in customers ordering groceries and other products online for pickup or delivery.

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Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

As the ‘golden quarter’ once again rolls around – the third since the pandemic began – retailers have learnt from experience to expect a direct challenge to business. . Many retailers already plan to follow suit, running mass promotions for extended periods in the lead-up to Christmas day. . A Shift In Focus .

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