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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. The influence of consumer confidence on retail sales cannot be overstated.

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Nordstrom Launches Livestream Shopping Channel

Retail TouchPoints

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. retailer showing interest in this growing channel.

Channel 262
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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. Retailers and their shoppers are whiplashed accordingly. Retailers and their shoppers are whiplashed accordingly. Speaking of Online and In-Store Channels….

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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. of total retail sales in Q3 of 2019. of total retail sales in Q3 of 2019.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.