What is Programmatic Buying For PPC?
Kissmetrics
APRIL 22, 2021
By 2021, $81 billion of digital display ad spend will be conducted programmatically. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. billion in 2020 and is expected to reach 155 billion in 2021. One relevant example is programmatic advertising.
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