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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. Inflation isn’t expected to go away in 2024, although its effects are expected to be more modest than in 2022, for example, which saw an inflation rate high of 9.1%. in February 2024 , an increase from 3.1%

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

So what changes should we expect to see in 2022? These players will continue to expand in 2022, reshaping consumers’ expectations of an acceptable wait time for groceries. In 2022, grocers will need to become digital-first. Here’s my take: 1. Ultra-rapid grocery delivery will gain further influence.

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Improving CX By One Point Can Drive More Than 1 Billion Dollars In Revenue (2022)

Forrester eCommerce

Our New Report “How Customer Experience Drives Business Growth, 2022” Puts A $-Value On Improving CX By One Point Many CX leaders find it hard to make the case for investing in CX. That’s why Forrester built industry-specific models that demonstrate how CX improvements drive business growth through increased customer loyalty.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. Loyalty Shifts to Value.

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. RTP: Overall, what do you think will be some of the most important trends in grocery through the rest of 2022? Case in point: the Kroger Zero Hunger Zero Waste initiative.

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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester eCommerce

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365