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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Efficacy Of Campaigns Become More Measurable .

Marketing 106
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.”

SEO 319
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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year ago. 1: Retailers are testing brands, hiding the parent brand. . #1: 1: Retailers are testing brands, hiding the parent brand. When did you notice that your favorite store had changed?

Supplies 295
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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the digital experience today is point and click, hunt and search.

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Amplify Your Online Presence in Three Steps

Retail TouchPoints

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s rocky runway. Last year was a blessing in disguise — and the necessary wake-up call for retailers to make an online transition. retailers in 2020, up 44.0%

Fashion 264
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Connect Your In-Store Experience to Your Online Marketing Strategy

Optimizely

Your most loyal and valuable customers shop across multiple channels, both online and offline. In fact, customers don’t see “channels” in the same way as marketers do. In either case, you need a consistent and delightful experience for your customers — no matter where they buy. What does that look like?

Marketing 299
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9 Digital Marketing Tips for the Holidays

Kissmetrics

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. That’s why today, I will run through my top digital marketing tips for the holidays. Start Early and Have a Plan.

Marketing 307