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5 Ways to Increase Retention With Email & SMS Marketing

Smile.io

Retention messages are just a great sales pitch⁠—they make customers feel unique and appreciated. The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. An omnichannel strategy means email and SMS keep your communications in one place.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

While several retail outlooks predict consumers are looking for deep discounts this year, retailers should strive to offer more than just deep discounts and focus on providing value in other ways to achieve long-term loyalty and keep higher profit margins. To thrive, communication and engagement tailored to each customer is critical.

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. However, with a little ‘extra’ effort, you can ensure an assured increase in CLV. In other words, a.k.a.

eCommerce 130
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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

But in your case, not so much, given the increasing competition among e-commerce brands in today’s space. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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How to Adapt to the iOS 15 Updates Affecting Email Marketing

Omnisend

Reading Time: 5 minutes. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. To make matters more serious, Apple Mail commands a 45% email client market share. Let me explain.

Marketing 178
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How to Build a Customer Base with a Great Post-purchase CX Strategy

lateshipment

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Still not convinced? Here are some metrics that speak for themselves.

eCommerce 130
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Lifecycle email marketing tips & examples for 2024

Omnisend

Reading Time: 8 minutes So, you’ve successfully built a robust emailing list for your growing business? Focus on adding more people to the email list because once a subscriber, always a customer, right? Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach.