October, 2019

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352
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How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

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B2B Ecommerce: Complete Guide for Retailers

SellBrite

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes to mind when you think of online shopping.

B2B 90
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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.

Live Chat 114
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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10 scariest things that can happen in mobile checkout

GetElastic

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.

Mobile 117
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Selling on Online Marketplaces: Best Platforms for Selling Your Products

BigCommerce

If you really want to expand your ecommerce business, online marketplaces are a must.

eCommerce 331

More Trending

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UiPath Layoffs Have Little To Do With The RPA Market

Forrester eCommerce

UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].

Marketing 364
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BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.

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How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278
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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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CBD Shipping 101: Can You Ship CBD and Who Will Ship It?

BigCommerce

Please note, all references to “CBD” or “CBD products” within this post refers to hemp-derived CBD, not marijuana-derived CBD.

Shipping 232
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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 152
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The Client Book Club

Forrester eCommerce

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 330
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The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Omnisend

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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The Ultimate List of Free SEO Tools

Kissmetrics

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 274
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A Descriptive Guide To Selling Print-On-Demand Products In 2020

Ecommerce Platforms

Do you need to make some extra bucks selling merchandise using the POD technique? Well, print-on-demand is not a virtual reality concept but a dropshipping model that’s increasingly becoming commercially viable. . Print-on-demand, in the same manner as other selling structures, has a great potential to generate decent revenue for the end retailer. .

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Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit

BigCommerce

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

eCommerce 236
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4 tips for a successful Cyber Monday email campaign

GetElastic

Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it’s crucial to implement effective email marketing campaigns if you’re going to stand out amid all the noise.

eCommerce 152
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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“Why Can’t This Stupid Chatbot Do What I Want?”

Forrester eCommerce

Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].

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5 Tips On How To Use Email Channel For CBD Marketing in 2020

Omnisend

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146
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Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Kissmetrics

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Marketing 270
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12 Best WooCommerce Alternatives: The Ultimate List

Ecommerce Platforms

In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there. With so much choice, it's not easy to decide on the best one for you and your business. It all comes down to where you're at in your entrepreneurial journey and the goals you have for your brand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Order Management Systems: How to Pick the Best OMS for Ecommerce

BigCommerce

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to…

eCommerce 234
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Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can tran

B2B 150
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Use RPA To Make Customer Service Agents More Effective

Forrester eCommerce

Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode RPA: These bots target the front office. They are invoked by agents in the flow of their work. In the case of an exception, the bot hands […].

Customer 318
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How To Create Highest-Performing Google Search Ads That Convert

MakeWebBetter

Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.

PPC 133
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266
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B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

US$6.7 trillion. That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. The problem? B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals.

B2B 132
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Magento vs Shopify vs BigCommerce: Which Ecommerce Platform is Right for You?

BigCommerce

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the…

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.