Forrester eCommerce
MARCH 19, 2023
At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.
RetailDive
MARCH 20, 2023
As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.
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Ecommerce Platforms
MARCH 22, 2023
The best product description apps for Shopify can be a phenomenal time-saving tool. After all, as an entrepreneur, running your own online store, you have a lot of different tasks to handle each day. You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough.
Retail TouchPoints
MARCH 22, 2023
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
MARCH 23, 2023
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.
My Wife Quit Her Job
MARCH 22, 2023
Today, I have a very special guest back on the show, Yoni Mazor. Yoni is the founder of Getida, where he helps Amazon sellers recover their money. Amazon screws up all the time without telling you and we’re going to discuss all the ways that you are losing money right now as a seller and what you can do about it. What You’ll Learn How to get your money back from Amazon Amazon’s most common mistakes What to look out for on your Amazon reports Other Resources And Books Get $400 i
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Retail TouchPoints
MARCH 22, 2023
Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.
Forrester eCommerce
MARCH 21, 2023
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).
Omnisend
MARCH 22, 2023
Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.
RetailDive
MARCH 24, 2023
The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
MARCH 23, 2023
Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.
Forrester eCommerce
MARCH 20, 2023
It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs – at all costs.
Omnisend
MARCH 20, 2023
Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.
RetailDive
MARCH 21, 2023
The DTC brand, which developed the Moonshot shoe through a regenerative wool program, is open to sharing its process with other companies.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
MARCH 21, 2023
NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.
Forrester eCommerce
MARCH 24, 2023
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
Fabric
MARCH 24, 2023
What is EDI? EDI stands for Electronic Data Interchange. First introduced in the 1960s to support shipment supply chains in the US military, it is a system of exchanging business documents electronically between different companies, organizations, or trading partners. EDI is used to automate and streamline business processes, such as ordering, invoicing, and shipping, by replacing traditional paper-based documents with electronic documents that can be easily exchanged and processed by computers.
Fastr
MARCH 23, 2023
Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no small task.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
MARCH 21, 2023
“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces.
Forrester eCommerce
MARCH 24, 2023
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
365 Retail
MARCH 21, 2023
The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.
RetailDive
MARCH 22, 2023
The move could mean that the upscale Macy’s-owned department store is stepping up its game against rival Nordstrom, observers say.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
MARCH 23, 2023
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. “ It’s a channel and data that retailers and bran
Forrester eCommerce
MARCH 24, 2023
This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.
Salsify
MARCH 21, 2023
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?
RetailDive
MARCH 24, 2023
Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
MARCH 21, 2023
You’ve probably played with artificial intelligence (AI) chatbot ChatGPT already and felt like you were touching magic. It feels like AI on a level we’ve never seen before, and its existence is massively exciting to all of us working in AI because it opens up so many new possibilities. As lots of SaaS companies race to make something — anything — that incorporates ChatGPT within it, it’s the underlying technologies that ChatGPT is built on that are most exciting.
Forrester eCommerce
MARCH 23, 2023
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.
Salsify
MARCH 22, 2023
Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research.
RetailDive
MARCH 24, 2023
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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