Sat.Mar 18, 2023 - Fri.Mar 24, 2023

article thumbnail

What’s wrong with your CMO Dashboard?

Forrester eCommerce

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.

B2B 368
article thumbnail

Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Product Description Apps for Shopify in 2023

Ecommerce Platforms

The best product description apps for Shopify can be a phenomenal time-saving tool. After all, as an entrepreneur, running your own online store, you have a lot of different tasks to handle each day. You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough.

Shopify 104
article thumbnail

Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.

article thumbnail

The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

article thumbnail

Companies Have Agnosia About Experiences

Forrester eCommerce

We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.

Customer 195
article thumbnail

449: Amazon Is Silently Stealing From You And How To Get Your Money Back With Yoni Mazor

My Wife Quit Her Job

Today, I have a very special guest back on the show, Yoni Mazor. Yoni is the founder of Getida, where he helps Amazon sellers recover their money. Amazon screws up all the time without telling you and we’re going to discuss all the ways that you are losing money right now as a seller and what you can do about it. What You’ll Learn How to get your money back from Amazon Amazon’s most common mistakes What to look out for on your Amazon reports Other Resources And Books Get $400 i

Books 244

More Trending

article thumbnail

Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers — world-class sear

Shopify 281
article thumbnail

AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution

Forrester eCommerce

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Customer 370
article thumbnail

Dropshipping Integration: Connecting EDI with fabric Marketplace

Fabric

What is EDI? EDI stands for Electronic Data Interchange. First introduced in the 1960s to support shipment supply chains in the US military, it is a system of exchanging business documents electronically between different companies, organizations, or trading partners. EDI is used to automate and streamline business processes, such as ordering, invoicing, and shipping, by replacing traditional paper-based documents with electronic documents that can be easily exchanged and processed by computers.

EDI 130
article thumbnail

What does digital experience management mean for ecommerce?

Fastr

Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no small task.

eCommerce 130
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Retail TouchPoints

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.

Customer 279
article thumbnail

Customer Service In 2023: CX Front And Center   

Forrester eCommerce

It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs – at all costs.

Customer 354
article thumbnail

6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

article thumbnail

Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify

Salsify

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?

eCommerce 148
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.

article thumbnail

The Six Steps To Understanding IT Customers And Stakeholders

Forrester eCommerce

To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.

Customer 347
article thumbnail

Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

article thumbnail

Live Stream Shopping and Shoppable Video 101 | Salsify

Salsify

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

Consumer 146
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

NorthLadder Aims to Reduce E-Waste by Improving Electronics Resale Journey

Retail TouchPoints

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.

article thumbnail

Tightening Budgets? Ensure That Your Business Case Stands Out

Forrester eCommerce

Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.

article thumbnail

Shopify vs Etsy vs Squarespace 2023: Let’s Battle It Out!

Ecommerce Platforms

To get into ecommerce, you’ll need an online platform to host your products. So here I'll compare three very different solutions: Shopify, Etsy, and Squarespace. Don't have time to read the whole review? Here’s a brief summary: Use Shopify to build a scalable online store with access to a wide range of eCommerce features. Use Squarespace to showcase lots of imagery in the best possible light, and if beautiful web design and customization freedom is your priority.

Shopify 104
article thumbnail

Ventana Research Names Salsify an 'Exemplary' Vendor in PXM | Salsify

Salsify

Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research.

147
147
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces.

eCommerce 265
article thumbnail

Now Live! The Forrester Wave: Content Platforms, Q1 2023

Forrester eCommerce

This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.

Marketing 195
article thumbnail

Printful vs Gelato: A Quick Comparison

Ecommerce Platforms

The print-on-demand market is anticipated to grow at a compound annual growth rate (CAGR) of 26.1% until 2030. If you want a slice of that pie, stick around as we look at two popular POD services: Printful and Gelato. However, if you don’t have time to skim this entire comparison review, here’s my verdict upfront: While Gelato might be the better choice if you’re looking for a more sustainable POD service, Printful is the more established of the two solutions, offers a variety of high-quality br

article thumbnail

The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 127
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

What ChatGPT can Teach Ecommerce Companies About the Future of Product Discovery

Retail TouchPoints

You’ve probably played with artificial intelligence (AI) chatbot ChatGPT already and felt like you were touching magic. It feels like AI on a level we’ve never seen before, and its existence is massively exciting to all of us working in AI because it opens up so many new possibilities. As lots of SaaS companies race to make something — anything — that incorporates ChatGPT within it, it’s the underlying technologies that ChatGPT is built on that are most exciting.

eCommerce 259
article thumbnail

A TikTok Ban? It’s America First, Taking Aim On Short-Form Video

Forrester eCommerce

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.

article thumbnail

How to Transfer Your Domain to Shopify (2023)

Ecommerce Platforms

Transferring a domain from one registrar to another always seems so complicated. It shouldn’t be. In this guide, we break down the necessary steps on how to transfer a domain to Shopify, without any of the complications you might find elsewhere. We provide an in-depth tutorial on how to transfer a domain to Shopify from most domain registrars, hosting companies, and website builders.

Shopify 104
article thumbnail

Levi’s to test AI-generated models

RetailDive

The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.

Clothing 137
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.