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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Case in point: Gap , which just quietly shuttered its ad business roughly a year after it debuted. “I

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Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Retail TouchPoints

Tommy Hilfiger’s Pioneering Multi-Metaverse Fashion Week Experience While most metaverse experiences tend to focus on one platform for technical reasons, Tommy Hilfiger (owned by PVH Corp. broke down those barriers with its Metaverse Fashion Week hub, powered by Emperia. Details of phases three and four have yet to be revealed.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Shoptalk 2023 Recap: Key Trends and Learnings

GetElastic

Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store. However, the conversation has now shifted from not just reaching the various touchpoints, but to creating a unified experience across channels. What does a unified customer experience look like?

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Optimizely

The company mostly posts videos of recipes, but you can then head over to the website to buy the recipe book, meal kits, or the One Top multi-use kitchen appliance. This helps the brand join up different channels and create a seamless experience for buyers. Data targets the perfect audience. Focus on cutting-edge technology.

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The Most Profitable Product Categories on Amazon

SellBrite

Toys & Games. With each movie comes a series of must-have toys, games, and gadgets. As a result, there’s a constant stream of new toys and games all year round — which is big business for Amazon. In addition to movie-themed toys and games, there are also educational and generic games as well.

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