2 Things Will Separate Retail Media Winners from the Losers — Data and Scale
Retail TouchPoints
MARCH 24, 2023
Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. Case in point: Gap , which just quietly shuttered its ad business roughly a year after it debuted. “I
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