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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. Get My Demo.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Foot Traffic and Web Analysis – If you’re not doing numbers, you may be missing your shot at success.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: A lot of consumers are venturing to brand sites via paid channels now.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Consumers today are continuously looking for the best prices before making a purchase decision.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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How Smart Retailers Use Data And Analytics To Optimize Margins 

Dynamic Action

Limited competitive coverage, profit data and customer data is restricting growth. Retailers are now looking to data and AI more than ever before to aid in decision making to ultimately improve sales revenue, margin and market share. This resulted in the percentage of unsold goods increasing from 12.7% in February.

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