article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Consumer 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. This has really become a cyclical process for us ,” said Brown.

eCommerce 263
article thumbnail

Maximizing Retail Execution: A Strategic Guide to Overcoming Out-of-Stock Challenges with Wiser Solutions

Wiser

This step is vital for quickly identifying the scope of the problem across various channels and geographies, while consciously not depleting valuable internal sales resources. A pointed approach ensures resources are allocated efficiently, making the best use of the field reps’ time and effort.

Retail 78
article thumbnail

Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Before, consumers had to engage with customer service reps in physical brick-and-mortar stores. Yes, ecommerce is crucial for sales revenue. Friendly Fraud and Consumer Awarenes s Third, a lack of customer awareness will also contribute to chargeback fraud. Plus, as digital services expand, they introduce convenience.

article thumbnail

How We’ll Shop in 2021: Key Trends and Consumer Habits

RetailMinded

For example, There was a huge shift to online shopping since the start of the crisis, with 53% of consumers now buying more things online than normal, and many retailers found themselves unable to adapt to the new consumer demands without the correct infrastructure in place. . Why is this report a must read for retailers? .

Consumer 128
article thumbnail

How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

Then, last year, in-store sales grew faster than online sales, while ecommerce stocks took a big hit. Retailers cited rising costs, declining consumer spending and supply chain volatility as their top concerns. A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry.