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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 277
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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? Bing Webmaster Tools offers plenty of features to improve your rankings and grab more traffic from Bing.

SEO 273
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How to Choose the Right GA4 Tool to Navigate Your Data 

ROI Revolution

Unlike in Universal Analytics, GA4 Reports are not designed to be heavily sliced and diced for deep analysis. Be sure to expand your data analysis capabilities by trying out techniques beyond free-form tables, such as Funnel and Path explorations, Segment overlaps , Cohorts , and User Lifetime reports.

Blog 78
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Google’s Free Listings: A Year in Review

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Industry Analysis.

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February 2020 Marketing News Recap

ROI Revolution

Walmart’s API appears to have been built in Amazon’s footsteps, providing many of the same features available on Amazon – such as AI-based bid optimization, advanced keyword analysis and filtering, bulk campaign optimizations, voice analytics, and more. The 2020 Ecommerce Paid Search Report. Listen instantly here!

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Interested in search engine optimization (SEO) forecasting, too?

PPC 117
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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

The plan, which the company calls “One Home Depot,” includes improving e-commerce, revamping distribution, expanding delivery options and improving stores to support customers, many of whom begin their in-store purchases with research on the company’s website. Over the next three years, Home Depot plans to spend $5.4