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The ESG Data And Analytics Market Is Changing Rapidly

Forrester eCommerce

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

Marketing 417
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester eCommerce

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351
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Timing is Everything When it Comes to Useful, Governable Analytics Data

Retail TouchPoints

Yet modern data engineers and data practitioners now can decipher data streamed from SaaS APIs and modern cloud data services, interpreting the information in real time to create “semantic” models of understanding of the data in advance of analytical use cases and downstream data flows. There is a better way.

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The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Forrester eCommerce

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). We see significant interest […]

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296
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Tinuiti Marketing Analytics Recognized by Forrester

CPC Strategy

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

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An In-Depth Guide to Google Analytics 4

Kissmetrics

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339