How to Properly Leverage Lead Scoring to Make More Money
Kissmetrics
MARCH 9, 2021
Lead scores are used to determine how likely a particular prospect is to convert based on specific characteristics. Forty-seven percent of B2B marketers found lead scoring to be effective , with 54 percent pointing to predictive lead scoring effectiveness. What is Lead Scoring? Why do lead scores matter? Less Wasted Time and Money.
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