Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

PPC 109

PPC eCommerce Marketing SEO 109

Algopix

AUGUST 14, 2023

Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques. Consumer Psychology: Understanding customer behavior and decision-making is crucial for effective marketing.

Books 101

Books eCommerce Arts Webinar 101

ROI Revolution

APRIL 26, 2023

Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC? Consumer privacy is the biggest concern being addressed globally – from Italy’s outright ban of ChatGPT to other European countries warning of similar action if the chatbot violates GDPR or similar privacy policies.

SEO 78

SEO Arts Information PPC 78

eCommerceFuel

MARCH 27, 2019

Amazon’s Growing, Changing PPC Business in 2019 (Podcast). E-Commerce Brand Manager | INTO THE AM | Anaheim, CA — Be part of a team that turns hoodies into art and was featured on “Shark Tank.” The Relentlessness of Modern Parenting – Raising kids has become significantly more time-consuming and expensive.

Merchant Services 26

Merchant Services eCommerce Shopify PayPal 26

Ecommerce Platforms

APRIL 23, 2023

Both Etsy and Amazon offer online retailers an excellent opportunity to connect instantly with an audience of engaged consumers. With more than 12 million items to choose from, and thousands of merchants, Amazon makes it easy for consumers to find anything they need, and get it delivered to their door, fast. It’s home to around 7.5

Shipping Costs 104

Shipping Costs Merchant Services Payment Services Payments 104

BigCommerce

DECEMBER 13, 2017

They can be advertised using PPC. Consumers trust Amazon more than you and they have their credit card details already stored for easy checkout. For direct-to-consumer players, think of Amazon as customer acquisition. Master the art of branding. Give Amazon’s suggested PPC campaigns a try.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Kissmetrics

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Marketing 310

Marketing Social Media SEO Customer Retention 310

Inflow Insights

SEPTEMBER 16, 2019

But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert. How does chat perform on different marketing channels SEO, PPC, email, etc.? The takeaway here is: Yes, live chat does increase sales and other conversions.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

RTP blog

NOVEMBER 2, 2018

Navigating the nuances of the brand/retailer relationship may still be an art, but technology can supply the science and structure needed to execute a modern digital retail co-op. The optimal co-op process should function as a loop.

Retail 150

Retail eCommerce PPC Document 150

Ecommerce Platforms

APRIL 1, 2019

Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. This includes developing, manufacturing, shipping and PPC ( Pay Per Click ).

Shipping Costs 99

Shipping Costs PPC Payment Services Shipping 99

Ecommerce Platforms

JULY 29, 2020

Designed to help you connect with your customers on a deeper level, the Lightspeed customer experience features help companies to transform their websites into stores that consumers want to buy from. For instance, business leaders can showcase their products in HD and deliver state-of-the-art navigation.

lightspeed 177

lightspeed POS Payment Services Shipping Costs 177

Sailthru

NOVEMBER 16, 2017

Founded in 2002, overstockArt.com is one of the earliest online sellers of hand painted art and has been a leading online retailer in the space ever since. Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. What is your approach to customer loyalty?

Customer Experience 60

Customer Experience Customer Arts Customer Loyalty 60

Kissmetrics

JUNE 9, 2017

For PPC advertisers, Facebook offers an incredible array of data insights. By recording consumer behavior, demographic and psychographic information, you can come to conclusions about the types of content people would like to receive via email. When executing a retention strategy, the more consumer data you have to act on, the better.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

SellBrite

NOVEMBER 23, 2018

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . The most beneficial, but also quite time-consuming option, is to go and recreate this content that’s no longer on the Bark Post website. This is a time-consuming task, but it can result in a few golden backlinks from quality sites.

eCommerce 133

eCommerce SEO Article Merchant Services 133

BigCommerce

OCTOBER 4, 2017

Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google. I say scientific art because, while a lot is known about the technical aspects of SEO, there is a creative user-experience and design side to it as well.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

JULY 28, 2021

When you, as a consumer, immediately delete a sales promotion email from your inbox without looking at it, you might wonder why that business would continually persist with an outbound strategy. like PPC but they still bring in big results. Is Outbound Marketing Still Relevant Today? Every business owner loves to cut costs.

Marketing 300

Marketing Social Media White Paper SEO 300

BigCommerce

JULY 3, 2017

We focus on offering products crafted with the precision and care consumers expect, and backed by the customer service they deserve. At that time you could still purchase the same style ribbon belt your father and grandfather purchased 20 years before, i.e.: simple repeated clip art designs finished with low-quality materials.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

BigCommerce

JULY 2, 2018

We focus on offering products crafted with the precision and care consumers expect, and backed by the customer service they deserve. At that time you could still purchase the same style ribbon belt your father and grandfather purchased 20 years before, i.e.: simple repeated clip art designs finished with low-quality materials.

BigCommerce 310

BigCommerce Beauty and Health Shipping Costs Gifts 310

Ecommerce Platforms

MARCH 9, 2020

Pro Tip: It’s worth settling the customers’ flawed points and solving a consumer problem in the market. Home & Living- coffee mugs, wall art, throw pillows, bean bags, beach towels. But not every niche is lucrative. An optimum solution here is to learn from thriving dropshipping stores. Kidswear- leggings, baby bodysuits, swimwear.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines. December 31 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

Consumers still spent a record $10.8 Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% COVID-19 has accelerated many consumers’ shifts to direct-to-consumer (DTC or D2C) brands.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. The coronavirus pandemic forced brands to pivot their 2020 ecommerce strategies immensely to cope with consumers’ constantly shifting behavior. 62% of consumers shop online more now than before the pandemic ( Bazaarvoice ).

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. The coronavirus pandemic accelerated consumers’ adoption of real-time payment options by 41% last year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. By 2025, ecommerce sales will surpass $1.6

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. According to the Toluna and Harris Interactive COVID-19 Barometer survey , 40% of consumers in the United Kingdom plan to reduce spend related to entertainment as lockdown restricitons ease. 7/29 update. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JULY 2, 2020

COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. At the same time, Prime Day is a time when consumers are eager to buy , creating increased opportunity for brands to leverage their websites and other marketplaces to drive sales. Arts & entertainment.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

SEPTEMBER 9, 2020

consumers came from online orders. Prime Day’s proximity to Cyber 5 introduces yet another new factor to consumers’ changing holiday shopping habits in 2020. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. From 2018 to 2019, ecommerce sales grew just 12.7%.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Casual apparel brands thrived in 2020 with consumers spending more time at home. Claim your copy! April 8 update. COVID-19’s impact on the apparel industry.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

eCommerce 78

eCommerce Social Media Payment Services Payments 78