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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Also known as The Dolphin, this Dorset, England-based mixed-use destination combines retail, healthcare, co-working space and community-driven activations. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences.

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

Bringing Makers to Stores As part of its efforts to reach and resonate with MakerPlace sellers, Michaels is giving them the chance to market their businesses in stores. The first in-store pilot program began on Feb. 24 in seven stores, and another pilot is scheduled for March 23.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021.

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12 Small Businesses that Support the LGBTQIA+ Community All Year Round

Smile.io

To celebrate the contributions and resilience of the LGBTQIA+ community, we’ve highlighted 12 small businesses owned by LGBTQIA+ community members or fierce advocates. ” Witness Oakland is a retail, workshop, and event space focused on community in downtown Oakland, California.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses should also take into consideration how their security comes into play in the space. Evaluate Your Retail Store’s Location. Evaluate Your Retail Store’s Location.