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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. B2B or B2C? Member or non-member?

Payments 262
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B2B Ecommerce: Complete Guide for Retailers

SellBrite

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90
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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Prior to the pandemic, many B2B businesses still relied heavily on non-digital interactions for selling, particularly those that involved sales representatives.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. It’s just too simple.

Payments 139
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How chatbots can optimize customer experience (CX)

GetElastic

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

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What Should You Look for in an Ecommerce Platform?

Kibo

Some ecomm platforms are quick and easy to implement for small businesses that have moved online. Some are embedded in much larger supply chain offerings that include in-store technologies. . How can you determine the best fit for your business? Or a stand-alone all-in-one solution? Some offer personalization and scalability.