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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

Outdoor 254
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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 296
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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

For example, suppose you run a B2B company supplying laboratory equipment. If you're using Shopify, for example, you can use the Google channel to easily sync your products with Google Merchant Center. The channel automatically fetches and updates product information, reducing manual work and the risk of errors.

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Maze unveils brand refresh and new website

365 Retail

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. The rebrand comes at a hugely exciting time for Maze, having seen significant growth across its network of retail and trade business partners along with its own D2C channel.

Outdoor 113
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6 Success Factors For Marketing Measurement

RTP blog

The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs.

Marketing 195
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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

No matter how expensive programmatic advertising gets, and no matter what happens in the world, if you own your channels you’ll always have a captive audience you can rely on. A brand that does this particularly well is Outdoor Voices. A brand that does this particularly well is Outdoor Voices.