Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Groove

APRIL 1, 2020

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. When it come to PPC, incentives can be a fantastic way to drive conversion. If you’re an eCommerce business, offering a free sample, free shipping or a special discount can be the motivation your potential customers need.

PPC 345

PPC Mobile Improvements B2B 345

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Who Should Consider Starting a CRO Program?

eCommerce 280

eCommerce SEO Improvements Document 280

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . Key Performance Indicators – B2B.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

AUGUST 10, 2018

It is content and commerce at its finest. In fact, more than 30% of the world’s websites use WordPress , both as a content and commerce hub. And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. A quick WordPress ecommerce FAQ.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JUNE 26, 2020

Specifically, we were looking to improve on three subtle but significant opportunities common among even the best eCommerce agencies by: Creating a consistent work management process. More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Content Marketing.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. My answer is always the same. It depends. Device Targeting.

PPC 310

PPC eCommerce B2C Improvements 310

MakeWebBetter

SEPTEMBER 5, 2019

Now, if you own a B2B or B2C whichever business, you cannot simply rely on PPC Ads for leads. 47% of internet users globally use an ad-blocker today. Digital Information World, 2019) (Source: HubSpot) That makes almost half the percentage of your potential customers too. You really need to have your organic traffic ready.

PPC 97

PPC B2C B2B Information 97

Kissmetrics

FEBRUARY 4, 2021

Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative. We have a diverse portfolio of clients and offer a wide range of services, but we excel in e-commerce.

Marketing 275

Marketing SEO eCommerce Social Media 275

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. The big e-commerce giants like Amazon, eBay and Walmart all employ a referral marketing strategy. Take Dropbox for example.

Social Media 152

Social Media Marketing SEO eCommerce 152

Store Growers

JULY 14, 2023

Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc. Cost : There are three pricing packages at SmartSites: Design and Development: $125 per hour PPC Management: $500+ per month Organic SEO: $2,000+ per month 4.

Social Media 91

Social Media SEO PPC Management 91

ROI Revolution

OCTOBER 12, 2017

For example, a niche retailer probably has a much better idea of who their average customer is compared to a B2B brand, so the strategy for implementing demographic bidding will vary considerably. The B2B industries tend to see this more as users shopping and ordering supplies at that level, as they aren’t logged into personal email accounts.

PPC 92

PPC B2B Other Presentation 92

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. And with mobile commerce , online selling is even more convenient. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. And with mobile commerce , online selling is even more convenient. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

MARCH 4, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! The 2020 Ecommerce Paid Search Report. This growth continues to dramatically shape the future of ecommerce for brands and retailers.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JANUARY 3, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! And in the meantime, you can check out our 2019 Ecommerce Tech + Trends Report and 2019 Paid Search Report. Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

FastSpring

DECEMBER 8, 2022

FastSpring offers multiple purchase experiences, from a self-serve ecommerce checkout to digital invoices you can send your business customers. Whether you’re trying to manage reduced tax rates, customized taxation, tax-exempt transactions, B2C or B2B — everything is handled for you.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. A variety of ways.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. Pro Tip: There are free ROAS calculators that will use your ROAS to help you figure out your budget, PPC spend, and several other helpful stats. B2B brands, meanwhile, may want to invest more money in LinkedIn.

Improvements 299

Improvements PPC Marketing eCommerce 299

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. Almost 70% of e-commerce carts will be abandoned with products left in them. That’s nearly 70% of your sales that you risk losing out on without automating for e-commerce via emails.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.

PPC 144

PPC Mobile B2B Shipping Costs 144

FastSpring

JANUARY 8, 2019

But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. The largest 3rd party ecommerce platform. A blog should be included on your ecommerce site. Business to business (B2B). Digital commerce. Affiliate links.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65

FastSpring

JANUARY 3, 2020

Twitter’s short-message style tends to attract young, educated, busy tech-centric people, which is why its advertising success stories include so many B2B and SaaS businesses. Paid advertising, also known as pay-per-click (PPC), is an easy and inexpensive way to direct traffic to your site. Twitter — About one-quarter of U.S.

eCommerce 86

eCommerce Social Media Mobile PPC 86

ROI Revolution

NOVEMBER 27, 2019

According to CNET : “While these CVS deliveries are a small first step, they point to a potentially promising future in which many more people will get their deliveries from e-commerce giants and local stores within minutes via drones, and businesses will be able to use drones to speed up their productivity.” Listen here!

Marketing 78

Marketing eCommerce Social Media Gifts 78

MakeWebBetter

JANUARY 16, 2020

Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla. SERP results are overflowing with the same search query asked millions of times. What are the top marketing trends 2020? But, no one is reaching the depth of future possibilities. Getting a good number of hits, clicks, a good […].

Marketing 158

Marketing Social Media PPC WooCommerce 158

Blue Winston

JUNE 3, 2021

B2B Marketing Automation | B2C Marketing Automation B2B and B2C Marketing strategies became very common in the world of online businesses. B2B Marketing Automation B2B Marketing Automation enables businesses to send out emails that can be applicable for a wide range of their recipients. Mass-oriented approach to brands.

Marketing 67

Marketing Social Media B2C PPC 67

ROI Revolution

JULY 3, 2018

This extension will allow B2B advertisers to pull detailed contact information about the businesses that have clicked on their ad campaigns, including business name, key employee contacts and email information. ” In today’s ecommerce landscape, customers are accessing content in more ways than ever.

PPC 106

PPC Management B2C Marketing 106

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. The Americommerce ad below talks about being the “Best eCommerce Solution.”. It’s the most effective social media platform for generating leads for B2B businesses. Do you know your actual competitors?

Social Media 284

Social Media Volusion Improvements Article 284

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents. The end goal?

eCommerce 164

eCommerce Multi-channel Social Media Article 164