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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

B2B 982
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A Pragmatic Guide To Brand Value

Forrester eCommerce

The Value Of Brand Valuing a brand can be a deeply divisive exercise. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. To most marketers, there is an axiomatic simplicity to brand value.

Marketing 355
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7 Fitness Advertising Tips and Strategies

Kissmetrics

If you sell directly to businesses, such as gyms, you’ll focus on a business-to-business (B2B) marketing model. While some of the strategies below can help, you should also check out my guide to B2B marketing. You must provide people with a memorable user experience and show them you value their business.

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How to Sell & Ship Perishable Goods Online

Groove

For brands that typically send products from a singular distribution warehouse to locations across the country, implementing a D2C workflow is a new muscle to exercise. Shipping & Packaging Processes. Creating an entirely new packaging product line could be too large of an investment for some brands to undertake.

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Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

RTP blog

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? million users, to be exact). But getting started can be downright confusing.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. Rather than sacrifice the Natori aesthetic, our work with Albert is more of an exercise in working with content differently to meet the demand of performance campaigns.

Consumer 174
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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. It’s also a great time for shoppers like you to take advantage of those deals!