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Three questions to ask when navigating the new B2B event management technology landscape

Forrester eCommerce

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 221
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Misfits Market Debuts B2B Fulfillment Solution for Perishables

Retail TouchPoints

The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses. Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide.

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How eCommerce Impacts B2B Account Management

GetElastic

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141
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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester eCommerce

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365
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B2B Buyers and Digital Selling (Part 1): Self-service, PLG, and Consumption Pricing

Forrester eCommerce

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369