RTP blog

FEBRUARY 8, 2019

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

Digital Doughnut

SEPTEMBER 28, 2023

The Unfiltered Realities of the Modern Social Media Manager. Hootsuite dives into the messy reality of what it's actually like to work in social media with their inaugural Social Media Career Report.

Social Media 52

Social Media Management Search Marketing B2B 52

365 Retail

MAY 14, 2024

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals.

B2B 52

B2B eCommerce B2C Fulfillment 52

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Groove

FEBRUARY 9, 2022

Here at Groove Commerce, we’re committed to the belief that a business’s strategy should drive its technology decision. Its features support high traffic sites and help to manage extremely large orders, making the platform suitable for not only D2C retailers but also B2B wholesalers. Supports B2B and D2C Growth. Performance.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

JULY 5, 2019

This is as true in the B2B space as it is in consumer marketing. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them. Keep in mind also that in B2B, engaging with your brand is often part of someone’s busy workday.

B2B 132

B2B Marketing Social Media Presentation 132

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. These technologies can also automate back-end processes like inventory management and order fulfillment.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

DECEMBER 21, 2023

B2B or B2C? Social media? But checkout technology has advanced, and that — combined with the readily available data around shoppers’ profiles, preferences, devices and purchase intentions — has made optimizing the checkout experience much more accessible. Member or non-member? What they’re buying : One or 10 items?

Payments 260

Payments Retail Shipping Costs Social Media 260

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. New York Times, Entrepreneur and more. Amy Porterfield: CEO of Amy Porterfield, Inc.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

JUNE 15, 2017

That’s why dozens of enterprise brands at the leading edge of technology are choosing SaaS –– specifically, BigCommerce –– to power new ecommerce initiatives and stay competitive in a quick-to-innovate market. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

NOVEMBER 29, 2023

The proliferation of social media platforms dedicated to visual content cannot be ignored. Caroline Petersen is the Founder and Chief Design Officer of Gallery Design Studio , an NYC-based design consultancy specializing in marketing for B2B AI-driven software companies.

Social Media 255

Social Media Travel Information Consumer 255

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used. In fact, seven out of 10 marketers in the U.S.

Toys 240

Toys B2C Social Media Accessories 240

Retail TouchPoints

JANUARY 31, 2023

Each uses bespoke interactive technology to engage key customers, tell unique stories and cement their position as the home of visionary tech. Now cutting-edge technology is allowing brands to involve their target audiences in even more meaningful ways. Fast forward to today and tech giants are leading the way.

Technology 290

Technology B2C Consumer Social Media 290

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX. UK and Germany.

eCommerce 152

eCommerce B2B Toys B2C 152

Retail TouchPoints

JANUARY 19, 2023

“Livestreaming can help strengthen brand position, increase perception of authenticity, and reach entirely new audiences and demographics — especially those interested in engaging with innovative and emerging technology.” platforms for livestreaming, according to Coresight’s B2B livestreaming survey. Who is our target consumer?”

Social Media 284

Social Media X-cart Consumer Events 284

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to.

Marketing 361

Marketing Social Media SEO Workshop 361

ROI Revolution

JULY 11, 2022

of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% Social media is a key channel to showcase your content, with 96% of bloggers saying they promote their posts on social channels. White Papers & Reports.

Blog 158

Blog White Paper SEO Marketing 158

Retail TouchPoints

JULY 15, 2022

Enterprise brands can ensure they are doing this effectively by making sure they put in place an effective customer service team, look to adopt the latest time-saving technologies including chatbots and SMS services, and make use of automated processes to provide more efficient and personalized care.

Small Business Retail 257

Small Business Retail Social Media Retail Leisure 257

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. The technology eliminates (or greatly reduces) the need for recipients to click away from their emails through to a website, and its uses are endless.

Marketing 273

Marketing Document Payment Services Shopping Carts 273

Smile.io

MARCH 8, 2024

  Another important factor is technology. Tech has developed in nearly every area, from call center systems technology to more sophisticated mobile devices. Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year. 

Social Media 73

Social Media Customer Loyalty Customer Retention eCommerce 73

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. It’s the perfect incubator for trust and loyalty.

Customer 88

Customer Customer Retention Social Media X-cart 88

FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. It’s also a great time for shoppers like you to take advantage of those deals! Deal: “ 20% discount on all products.

Merchant Services 88

Merchant Services Payments Social Media Payment Services 88

RTP blog

APRIL 1, 2019

Social media has become a major influence in creating trends. Using social media, brands can see trends emerge in real time and can easily begin to use these signals to develop consumer insights at a rapid pace. Olivia Skuza is a co-founder of NuORDER , a B2B e-commerce platform.

Fashion 150

Fashion B2B eCommerce Platforms Social Media 150

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

Online shopping is gaining more momentum around the globe, with a growing number of new companies using social media platforms and marketplaces to launch their novelties. The same applies to B2B marketing when you rely on ABM (Account-Based Marketing) to target corporate accounts, decision-makers, etc. New Look Stores.

Consumer 94

Consumer Retail Social Media Payment Services 94

lateshipment

MAY 6, 2020

Its subscribers look forward to receiving their boxes and complain loudly on social media when boxes don’t arrive on time. Negative comments on social media aren’t always bad for your brand, though. Riley Panko is a Marketing Communications Manager for Clutch, a B2B research, ratings, and reviews platform.

Customer 246

Customer Shipping Social Media Gifts 246

Forrester eCommerce

OCTOBER 24, 2023

Social media is now a mainstay of most marketing plans and shifts in the media landscape make social suites critical for marketers to efficiently manage their social media efforts — all in one place. What are social suites?

Social Media 425

Social Media Management Marketing B2C 425

ROI Revolution

MAY 20, 2021

Launching an entirely new ecommerce website takes the right strategy combined with the right technology. Integrate new technologies. To get started, you’ll need an ecommerce platform, ideally one similar to BigCommerce that supports both B2B and DTC. Market and Promote Your Brand on Social Media. But that’s okay!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

RTP blog

JANUARY 8, 2018

Think of Pinterest as a search engine It may be tempting to think of Pinterest as a social media tool as users browse, like and interact with posts, similar to the way they do on Twitter and Facebook. Retailers have gotten accustomed to using hashtags for social media, but with Pinterest, retailers should hone in on important keywords.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

NOVEMBER 2, 2021

Further boost their retention and repeat purchase rates by giving them the VIP treatment with early or exclusive access to products, personalized discounts, social media shoutouts and invites to special events. Once you’ve identified your high-value customers, you’ll want to show them love.

Point of Sale 295

Point of Sale Mobile Customer Marketing 295

Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Conferences are useful for both B2B and B2C brands looking to host dynamic events. Attract social media coverage and increase following. The reality is that the human touch should not be underestimated.

Events 88

Events Seminar Marketing Workshop 88