Retail TouchPoints

NOVEMBER 16, 2023

is now private-label, and a new high for private-label brands was reached in 2022, with sales across retail channels reaching $228.6 However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. One in four products sold in the U.S. Who knew such a strategy would work for them?

Retail 236

Retail B2C B2B Consumer 236

GetElastic

JUNE 2, 2023

Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Kissmetrics

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. The company has achieved impressive results for their tech, B2B and B2C clients. Utilizes Multiple Channels. There are now 3.8

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Facebook is the primary distribution channel for content. Exceedingly well. There’s no longer any debate.

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. This means they’re ahead of the game when things change. They focus on the right PPC channels. There’s no right or wrong marketing channel. What channels are you considering? Stryde — Best for eCommerce and B2C businesses.

PPC 279

PPC Multi-channel Social Media B2C 279

Retail TouchPoints

JANUARY 31, 2023

These creations are becoming game changers, and that’s thanks to the nascent technology brands will harness for maximum effect in the form of thrilling consumer experiences. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

Technology 273

Technology B2C Consumer Social Media 273

Retail TouchPoints

JANUARY 18, 2023

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.” RTP: Where do you see opportunity on the B2C side of ecommerce, which tends to be a bit more advanced? Cook: In B2C, I think it really comes down to this idea of owning, not renting.

eCommerce 236

eCommerce B2C Online Retail B2B 236

Forrester eCommerce

SEPTEMBER 9, 2020

My wife and I were really into upping our cheese-board game during the months of […]. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up.

SEO 350

SEO Games Channel Customer Experience 350

Kissmetrics

JULY 15, 2021

That makes it a valuable channel for driving your business goals. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Spread the word on other social media channels : Leverage your other social media platforms to spread the word about your contest.

Social Media 332

Social Media Definition Channel Games 332

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. The first step is to find a channel to engage with your customers after they make their first purchase. The popular outdoors game, Spikeball , has its own YouTube channel where it posts tons of videos.

eCommerce 210

eCommerce Blog Article Games 210

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. YouTube and Facebook video are becoming must-haves in the digital marketing game.

Marketing 205

Marketing Social Media B2C B2B 205

Forrester eCommerce

SEPTEMBER 16, 2020

While I’ve been late to the game, my colleague Sarah Dawson – a podcast lover and aficionado – listens regularly and knew much more […]. I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s “Business Wars” which sucked me in on my daily commute.

Marketing 276

Marketing Games Channel B2C 276

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Kissmetrics

JUNE 14, 2018

To begin, you have to use the right social channels to reach the right people. Use the right social channels to reach your target audience. Just like the same winning numbers aren’t going to score you that sweet jackpot for every active lottery game, no blanket strategy can net you big wins on every network.

Social Media 220

Social Media Definition B2C Food and Beverages 220

GetElastic

APRIL 1, 2022

Since spearheading the Composable Commerce movement and advocating for its game changing tenets and architecture, we’ve made it our mission to reimagine eCommerce for leading brands. You’ll need to leverage every tool to remain in the game. architecture. A Great Place to Start. Today’s eCommerce landscape is fiercely competitive.

Multi-channel 78

Multi-channel Games B2C eCommerce 78

BigCommerce

MAY 15, 2018

Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. Voice commerce is going to be the biggest game changer we’ve seen in commerce in probably a decade. And much more.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. Augmented Reality (AR) Is a Game-Changer For eCommerce.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

RTP blog

MAY 2, 2017

As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) are becoming stricter, and new tools/bots are creeping in to make it harder to trust advertised follower counts and “likes.”

Marketing 150

Marketing Social Media B2C Article 150

Retail TouchPoints

JUNE 7, 2023

In this final installment of our Stimulate Retail series, we’ll explore ways businesses, whether B2C or B2B, can fill the sensory void online with new technologies capable of transferring the sensations consumers have interacting with brands in real life into the digital world.

Technology 265

Technology Retail Customer Experience Presentation 265

Kissmetrics

OCTOBER 13, 2021

Of all paid distribution channels, paid social media ranked second in producing results, with SEM taking first place. It’s the foundation of your game plan. Start a YouTube channel, develop a Reels strategy, or embed videos on your website. Selling to B2B is a little different from B2C.

B2B 290

B2B Social Media Shipping Costs Marketing 290

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. of all retail sales online. AI-idols are set to become more commonplace in the year ahead.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

Kibo

JULY 24, 2020

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Even before COVID-19, it was one of the fastest growth channels.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

CPC Strategy

APRIL 26, 2024

More streaming services are entering the game each year, more marketers are investing more budget in streaming TV , and subscribers are on the climb globally. Additionally, platforms like SlingTV are beginning to offer a small selection of cable channels at a budget price point. Programmatic advertising is on the rise.

Blog 74

Blog Subscription Games eCommerce 74

GetElastic

MARCH 30, 2022

First, let's be clear that the first age of eCommerce when the likes of ATG, IBM Websphere, and Hybris were the only games in town - they were a revelation; delivering a full suite of capabilities that allowed organisations to sell online and make, in many cases, a huge contribution to their profit margins, reach, and brand.

Webinar 78

Webinar B2C B2B Technology 78

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? B2B vs. B2C SEO: What’s the Difference? Like all aspects of marketing, they aren’t just relevant to one channel such as SEO.

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

AUGUST 18, 2021

Prioritizing channels with larger contributors to current traffic. Digital self-serve and remote channels free up businesses’ CSRs and sales representatives for higher value services. Innovate sales approaches using customer feedback, data, and consumer insights to ensure that digital transactions are not a zero-sum game.

B2B 145

B2B eCommerce Payment Services Marketing 145

GetElastic

JULY 25, 2022

Our current Senior Director of Cloud Operations, Security, and Performance, was a performance engineer back in 2010 when Elastic Path ran the 2010 Olympic Winter Games merchandising store. These tests are run 6 times a day with results published to a company-wide slack channel. As that episode aired sales soared. Load Root Catalog.

eCommerce 78

eCommerce Multi-channel B2C Games 78

Kibo

DECEMBER 8, 2021

But with brick-and-mortar shops back in the game, e-commerce companies wishing to win long-term customer loyalty will have to match the sophistication of their customers, creating frictionless journeys that anticipate and fulfill customer needs in as few clicks as possible. Overall, cart abandonment has stayed roughly the same.

eCommerce 62

eCommerce Download Mobile Customer Loyalty 62

Kissmetrics

JUNE 5, 2014

But when you approach social media as a marketing channel , things may get a bit confusing. Then, you need to determine optimal messages, posting frequency , cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media.

Social Media 190

Social Media B2C Channel SEO 190

Kibo

JUNE 6, 2014

Improve In-Store Merchandising with Real-Time Inventory Data With the dizzying array of shopping choices and channels, finding products is as easy as clicking a button. Still, the questions of what to stock, how much to stock, and which promotions to offer continue to grow more complex as retailers integrate online and offline channels.

Improvements 62

Improvements B2B B2C Webinar 62

Kissmetrics

SEPTEMBER 24, 2020

We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. Voy Media’s client list includes: UMG Gaming Creatives A Fine Parent Spartan Camera Lacoste Retargeting Ketoned Bodies Paw.com Big Life Journal. Megethos – Best for Technical Industries.

PPC 206

PPC SEO Multichannel Social Media 206

OrderDynamics

MARCH 13, 2018

Many customers joined the conference, ranging from B2B, ecommerce pureplay firms, and numerous B2C merchants looking for a deeper understanding of what they need to do to deepen their omni-channel retailing experience. An interesting audience poll also showed how too few merchants are on their mobile game.

B2C 50

B2C Technology B2B Mobile 50

Ecommerce Platforms

APRIL 11, 2022

They have a close to 100% accuracy rate when shipping out orders, and they partner with over 7,000 online businesses, making ShipBob one of the top fulfillment experts in the game. Not to mention, you can integrate with your favorite ecommerce platforms, link to various sales channels, and opt for branded packaging and inserts.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shopify 104

FastSpring

APRIL 13, 2023

But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Dopple’s expansive feature set allows its customers to use 3D or augmented representations of their products on any channel. So just the b2c right, which is more what I call Instagram brands, right?

Marketing 115

Marketing Merchant Services eCommerce Technology 115

Kibo

FEBRUARY 18, 2021

Apparel company Hot Topic combined countdown timers with a scratch-off game in order to personalize their email campaigns. Swimwear brand Salt Swim , and many other D2C retailers, use this tactic extremely well on Instagram and other social channels, sharing which products are back in stock or selling well with different groups.

Recommendation 106

Recommendation Omnichannel Travel Marketing 106

Kissmetrics

JULY 31, 2018

What I’ve found is that I generate more comments and social shares from my push notification and email list than any other channel. It’s crazy… they beat out every other channel by far. In other words, quizzes work well for both B2B and B2C sites. But it’s a numbers game. of my blog comments and email has made up 32.3%

Marketing 268

Marketing Article Blog Webinar 268