GetElastic

NOVEMBER 9, 2021

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.

B2C 146

B2C B2B Customer Retention Subscription 146

Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. According to its latest report, “If you’re in a consumer-facing business…you’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon.”. Four Forces Shaping B2C Buying.

B2C 59

B2C eCommerce Travel Consumer 59

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 274

B2B Shopify Merchant Services eCommerce 274

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

MAY 18, 2023

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S., This is the key to growth.”

POS 263

POS Channel B2C Social Media 263

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 289

Social Media B2B Supplies B2C 289

Retail TouchPoints

AUGUST 9, 2021

But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. That needs to change. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Forrester eCommerce

JULY 25, 2022

Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond. B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers.

B2C 39

B2C Omnichannel Customer Channel 39

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. And it’s these capabilities that Nordstrom, and other industry leading retailers, will continue to double down on to meet consumers’ rising expectations.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

GetElastic

JUNE 2, 2023

Retrofitted headless solutions allow for design, flexibility, and positive UI experiences on the consumer-facing front-end. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Forrester Omnichannel

JULY 29, 2014

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.

Omnichannel 68

Omnichannel Management B2C Fulfillment 68

ESW

DECEMBER 4, 2023

ENDS Notes to Editors About ESW: ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel. Headquartered in Dublin, Ireland, ESW has global offices in the US, UK, Spain, France, Italy, Japan, Hong Kong and Singapore.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Retail TouchPoints

APRIL 18, 2024

If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consumers hate. It’s the ultimate try-before-you-buy experience.

Travel 250

Travel Banking Retail B2B 250

BigCommerce

MAY 31, 2018

They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind. We knew our new platform needed to be upgraded, responsive, and it had to have a B2C user experience. Ultimately, we knew we needed to take an omnichannel approach. But none of that is true. And the time?

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Optimizely

DECEMBER 21, 2017

Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. Invest in omnichannel commerce and payments.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

RTP blog

AUGUST 16, 2019

And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way. Catering to both B2C and B2B buyers can help pave the way for additional revenue. Making The Most Of Existing Capabilities Even as you attempt to reach B2B buyers, it’s worth keeping an eye on what’s happening in the B2C space.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. 74% of U.S.

Technology 275

Technology Retail Customer Experience Presentation 275

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. In other words, omnichannel engagement can drive customer loyalty long-term. This, of course, isn’t always easy.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

GetElastic

APRIL 11, 2023

With more and more consumers using their mobile devices to make purchases, it’s crucial for organizations to prioritize mobile commerce when optimizing their overall commerce strategy. This results in a personalized shopping experience, boosting conversion rates and increasing personalization for the consumer.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

AUGUST 18, 2021

1) M-Commerce is on the rise: Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

SEPTEMBER 7, 2017

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. With the right data behind your B2C marketing, you can create detailed and dynamic segments and drive far better results for your ecommerce business. If your grandfather was a marketer.).

Customer 170

Customer B2C Omnichannel Accessories 170

Kibo

JANUARY 10, 2023

Whether you’ve been relying on a legacy or homegrown system, upgrading your technology stack with a headless eCommerce solution is a time-consuming and complex task. You can also use this RFP template to select the final set of vendors you invite for an in-person or virtual interview and demonstration. Download Template.

eCommerce 62

eCommerce B2C Download B2B 62

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 59

Multichannel Merchant Services Retail Supplies 59

Kibo

FEBRUARY 24, 2022

Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences.

Payment Services 118

Payment Services eCommerce Omnichannel eCommerce Platforms 118

GetElastic

JULY 22, 2019

An omnichannel approach can help retail-based retailers in a number of ways. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

Omnichannel 161

Omnichannel Fulfillment Social Media Clothing 161

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. consumers are using online marketplaces. Go Native: Maximize the Potential of a Consumer-Generated Content Landslide. Tuesday: June 05. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Retail TouchPoints

APRIL 28, 2021

With a global retail network of 809 boutiques in 532 cities, Nespresso views these physical locations as an integral part of its omnichannel approach. We strongly believe in the relevance and power of retail as a brand-building channel. “It

Arts 245

Arts Beauty and Health B2C Gifts 245

Elsner

MAY 21, 2020

B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor.

B2B 78

B2B eCommerce Improvements B2C 78

Retail TouchPoints

DECEMBER 9, 2020

That means your marketing efforts should treat each consumer as an individual, personalizing each sale. With virtually half of younger consumers reporting they’ve been impacted by the pandemic, it’s even more important to avoid sounding out of tune. 5 Tips for Staying Relevant to Young Consumers. The Toll of COVID-19 on Gen Z.

Shipping Costs 150

Shipping Costs Marketing Channel B2C 150

Kissmetrics

MARCH 30, 2018

Interestingly, this growth pattern is not solely a retail B2C phenomenon. trillion, which is 235% higher than B2C. And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in 2018. And that’s not the only thing stopping consumers from buying online. trillion in 2021.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. Marketing and Expanding to Omnichannel. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. OMS Systems. WM Systems.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Ecommerce Platforms

AUGUST 10, 2021

Other topics that will be discussed cover 12 strategy sessions include B2B ecommerce, transitioning from offline to online, Omnichannel commerce, and digital trends. Before becoming a part of Google in 2012 Mary Ellen Coe was a partner with McKinsey and Company as the head of consumer marketing and sales in North America.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Kibo

APRIL 26, 2022

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Not missing a beat, consumers began returning to physical stores in 2021 as pandemic restrictions lifted and vaccines became widely available. Why should marketers care about headless commerce?

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62