Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 246

Subscription B2B Mobile Customer Experience 246

Kibo

SEPTEMBER 30, 2022

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. B2C brands – With the forward picture for consumers uncertain, the brands that serve them will be looking to make savings and efficiencies.

B2B 71

B2B B2C Multi-channel eCommerce 71

GetElastic

MAY 13, 2019

The most successful companies don’t simply use ecommerce as a self-service tool. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Personalization takes on a different feel than B2C, but the outcomes of customer loyalty and customer lifetime value are the same.

B2B 151

B2B B2C Channel Customer Loyalty 151

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

RTP blog

APRIL 9, 2018

Up to 87% percent of consumers are still buying in physical stores , presenting opportunities for retailers to drive greater loyalty and influence purchases through the emotional component that’s inherent in sales-to-customer interactions.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Forrester eCommerce

AUGUST 11, 2021

Have you noticed the growing link between commerce and loyalty? Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.

Management 427

Management Other Customer Loyalty Customer Experience 427

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. As usual, it all starts with the right tools. Powerful store management tools. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

SEPTEMBER 16, 2019

With the prevalence of brilliant research tools, a merchant can now do an intensive market analysis without any constraints. No matter the kind of niche you want to hang on, there are salients tools you ought to upskill yourself with. How exactly do I make best out of this exceptional tool? Let's face it.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Omnisend

JANUARY 8, 2024

You can send post-purchase emails and drip campaigns based on customer data and behavior. These timely emails make customers feel valued, understood, and appreciated. It also sets the tone for a strong and lasting relationship Birthday and anniversary series : Celebrate the customer’s special occasions.

Customer 88

Customer Customer Retention Social Media X-cart 88

365 Retail

MARCH 8, 2023

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.

eCommerce 72

eCommerce Outdoor eCommerce Marketing Hobbies 72

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 279

Technology Retail Customer Experience Presentation 279

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

GetElastic

NOVEMBER 23, 2022

This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. The adoption of Composable Commerce gives brands the opportunity to focus on providing their customers with the best customer experience (CX). Business Benefits of Composable Commerce. Luckily, this is no longer the case.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Create additional copy to reflect that the event is virtual, alert your attendees immediately of any changes, and make sure you have all of the tools necessary to conduct a virtual event.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction. Ahrefs is an excellent example of this.

B2B 148

B2B eCommerce Payment Services SEO 148

Optimizely

OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Push messages can be a hugely effective tool for creating a sense of immediate FOMO for your buyers.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

Kibo

JUNE 6, 2014

Kibo gives you the tools to provide your customers with a streamlined omni-channel shopping experience along with the actionable insights you need to optimize in-store merchandising, inventory and stocking. Imagine a retail space where the answers to all your inventory and merchandising questions are right at your fingertips.

Improvements 62

Improvements B2B B2C Webinar 62

GetElastic

AUGUST 18, 2021

The effect of mobile on B2B eCommerce is expected to continue accelerating, with B2B leaders doubling down on mobile commerce to increase engagement, drive traffic, and boost customer loyalty. 59% of customers prefer not to interact with a sales representative.

B2B 145

B2B eCommerce Payment Services Marketing 145

Kissmetrics

AUGUST 6, 2021

This post will dive into the strategies you can use to boost your customer retention rates. We’ll also look at foundational principles like attracting and converting customers. 5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies. The key to business growth is customer retention.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Omnisend

DECEMBER 15, 2020

With always up-to-date documentation, agents can follow best practices and give the most suitable solution to the customer. Look at your customer support stack and verify whether these tools can be fully integrated. Fine-tune your support channels to meet your customers’ expectations and increase conversion.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

JULY 31, 2018

Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. But it all starts with a great customer experience. In this episode, find out why the first 100 days of the customer relationship are the most crucial. The Empowered Marketer .

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Korona

JANUARY 30, 2023

Inventory management, CRM, loyalty programs, accounting integration, transaction processing, and gift cards are all elements that you look for when shopping for a point of sale provider. And when they come back to the receipt, it also syncs all of their loyalty points and the purchases they’ve made in your store.

POS 52

POS Merchant Services Other Payment Services 52

Omnisend

MAY 14, 2021

Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. Always craft content according to the needs of your target customers. Following are some ideas for removing any potential doubts and building trust among these customers. Create a Loyalty Program.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Kibo

FEBRUARY 10, 2021

Personalization is an important tool when trying to raise Average Order Value. Product recommendations (mentioned above) are only one tool in the personalization arsenal. Ideally, your company should be using a solution that personalizes the entire customer experience. Customer Lifetime Value.

Recommendation 62

Recommendation Shipping Costs eCommerce Mobile 62

GetElastic

FEBRUARY 26, 2019

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Retail 141

Retail Subscription Technology Magazine 141

Omnisend

MAY 3, 2021

It is a pricing strategy that aims to alter a customer’s perception of the value of a product or service in order to generate customer interest, increase customer loyalty, or increase the number of units sold. When discussing discount structures on websites and in ecommerce, there are several tools available.

Shipping Costs 78

Shipping Costs Merchant Services eCommerce Travel 78

eCommerce CEO

JANUARY 20, 2019

Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

eCommerce 89

eCommerce Shipping Costs Payment Services Payments 89

Ecommerce Platforms

OCTOBER 26, 2021

The primary reason most brands would want to opt for BetterCommerce is the out-of-the-box advanced features, ability to boost conversion rate ( this is actually one of their strongest selling points ), and amazing flexibility of the tool. Be it seamless checkouts, reminders, or customized promotions. BetterCommerce Review: Ease of Use.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

BigCommerce

FEBRUARY 13, 2018

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). Types of Ecommerce. 2009 Square, Inc.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

JULY 25, 2017

The tools they use to do this? The old site was losing customer loyalty –– beyond not letting everyone checkout. Moreover, Jessica is using tools she never had access to before. Jessica is also using coupons and discounts to get customer loyalty back up and then to surpass record levels.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Optimizely

SEPTEMBER 12, 2017

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. However, you can break down customer lifecycle even further.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Kibo

DECEMBER 14, 2021

Technology is —and will continue to be — an important tool in reaching the millennial audience, which tends to be the market that tries new technologies and trends first. Retailers should always use mobile to enhance loyalty programs. In other words, digital retail has simply become an extension of the real world.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Optimizely

FEBRUARY 6, 2018

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277