Forrester eCommerce

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Social Media 195

Social Media Consumer B2C Marketing 195

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. It might be.

B2C 312

B2C Marketing Games Social Media 312

Forrester eCommerce

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Social Media 195

Social Media Consumer B2C Marketing 195

Kissmetrics

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. Why you may ask?

Social Media 275

Social Media B2B Definition B2C 275

Optimizely

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market.

B2C 150

B2C Webinar Marketing Apparel 150

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. And, it’s not just for marketers. Online retailers are also using social media to drive revenue.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. This means every marketer has to do more than ever before to connect with buyers.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

MARCH 27, 2019

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. You can have the best product, but it doesn’t mean anyone will buy it — let alone will buy it again and again, write about it on social media, take selfies, post super positive reviews, and so on. Think beyond the logo.

B2C 323

B2C Management Social Media Magazine 323

Optimizely

JANUARY 8, 2019

Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing. Have you implemented a contest marketing strategy for your B2C brand yet? We’re talking about contest marketing, not content marketing.

B2C 210

B2C Social Media Clothing Channel 210

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social Media 377

Social Media Technology Marketing B2C 377

Groove

AUGUST 20, 2020

5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Run a giveaway on social media. Leverage content marketing. Run A Giveaway On Social Media. Leverage Content Marketing. Conclusion.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

ROI Revolution

APRIL 23, 2021

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Apple iOS 14.5 81% of U.S.

Social Media 78

Social Media B2C Events B2B 78

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Forrester eCommerce

MAY 2, 2018

For the most part, the financial markets seem to […]. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis.

Social Media 210

Social Media Marketing B2C 210

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

Marketing 363

Marketing Social Media Document Article 363

Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261

B2C Fashion Magazine Jewelry 261

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 290

Social Media B2B Supplies B2C 290

Kissmetrics

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold.

Webinar 297

Webinar Social Media B2C B2B 297

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Forrester eCommerce

MAY 17, 2023

This led to an uproar on social media – initially from conservative voices including musicians Kid Rock and Travis […] In early April, Anheuser-Busch’s Bud Light brand saw itself caught in a culture war fiasco.

Social Media 195

Social Media Marketing B2C Consumer 195

Forrester eCommerce

JULY 17, 2023

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 195

B2C Marketing Social Media Customer 195

Kissmetrics

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. It’s not too long but not too short, and it skates on the line of the typical eight – to 10-second attention span we know people have on social media. This should work well for anyone who is in a B2C environment.

Marketing 309

Marketing Social Media B2C Events 309

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

NOVEMBER 14, 2018

It’s the sum of everything that helps you stand out in a crowded market. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. With more than 20 years in digital marketing, he’s worked with brands like Levi’s, MTV Europe, Alfa Romeo, and National Geographic. and much more.

Marketing 323

Marketing B2C Social Media Arts 323

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 254

B2B eCommerce BigCommerce Omnichannel 254

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

OCTOBER 25, 2018

The size of the influencer market on Instagram alone is set to grow $2.38 Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 307

B2C Marketing Management Social Media 307

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Or marketers can include a button to count likes, similar to Facebook.

Marketing 284

Marketing Document Payment Services Shopping Carts 284

Kissmetrics

MARCH 12, 2018

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. ” That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2018? Let’s talk about content.

Marketing 205

Marketing Social Media B2C B2B 205

Optimizely

APRIL 23, 2018

Are you getting actionable insights that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

ChannelAdvisor

OCTOBER 27, 2016

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

Social Media 82

Social Media Marketing Shipping Costs Multichannel 82

Forrester eCommerce

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Social Media 358

Social Media B2C Marketing Customer 358

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

Subscription 150

Subscription Marketing Social Media B2C 150

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. B2B or B2C? Social media? Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore. Member or non-member?

Payments 272

Payments Retail Shipping Costs Social Media 272

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? For book publishers with their own inventory to move, without a physical space to market products, it’s time for an upgrade (or five).

Books 108

Books B2C B2B Social Media 108