Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. B2B eCommerce Strategies for SEO. PPC Strategies. CRO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Tip #1: Make sure your customers can find you online by investing in SEO.

B2B 148

B2B eCommerce Payment Services SEO 148

GetElastic

SEPTEMBER 15, 2021

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Our Thoughts on eCommerce SEO Strategy During This Time. What should those SEO activities be?

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kibo

JULY 24, 2020

Native Personalization Capabilities Built-In Order Management API-First, Microservices Architecture Admin Tools and Settings Advanced Catalog Management Mobile-centricity SEO Friendliness 24/7 Support Pre-Integrated Payment Gateways Speed Easy-To-Use UI. SEO Friendliness. SEO is more than keyword management. Click Here.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Omnisend

JANUARY 10, 2024

Read through case studies to understand if they’ve worked with project requirements that match your bottom line and the results achieved. SEO-centric features and plugins to build a strong online presence. They have clients across sectors like B2B, B2C, and ecommerce.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Kissmetrics

OCTOBER 8, 2020

This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. The types of content which you can publish per week include: Blog posts Case studies Videos Podcasts Social media posts. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates.

Marketing 363

Marketing Social Media Document Article 363

BigCommerce

JUNE 5, 2018

Headless commerce is the decoupling of the presentation layer from the ecommerce platform, typically for more flexibility in content management and delivery, UX and even SEO. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Headless Commerce (API-First) Initiatives. Download Your Guide.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Kissmetrics

MARCH 30, 2018

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 Interestingly, this growth pattern is not solely a retail B2C phenomenon. trillion, which is 235% higher than B2C. Here are some quick local SEO tips to get you started. trillion in 2017 and are expected to reach 4.9 trillion in 2021.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Kissmetrics

AUGUST 25, 2020

Stryde — Best for eCommerce and B2C businesses. If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Heroic Search offers productized SEO and link-building services. Case Study Buddy helps turn your success stories into sales by creating high-quality case studies.

eCommerce 298

eCommerce Subscription B2B Books 298

Kissmetrics

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? What is SEO Copywriting?

SEO 317

SEO Social Media Blog Article 317

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. In that case, you’re better off spending your advertising budget on Facebook ads or Google ads, or even investing in SEO. There are plenty of reasons why a business would want to pay for their own Snapchat filter. Conclusion.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

JULY 28, 2021

Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Virgin provided an excellent case study by showing how they utilized big data. Step #3: Focus on Your Niche for Your Content Strategy. It’s a sad fact that the Internet is full of content that shouldn’t even exist.

Social Media 329

Social Media Improvements Information B2C 329

Optimizely

JULY 31, 2018

Where to start: SEO Secrets for Ranking Ecommerce Stores — Marketing an ecommerce store is no easy task. But with a little help from SEO, you can start ranking well and raking in the visitors. From Amazon to SEO to increasing online sales, you’ll be hard-pressed to find a topic he has yet to cover. Duct Tape Marketing.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Smile.io

SEPTEMBER 10, 2020

We recommend implementing paid search in combination with an optimized SEO strategy drive considerable results. Though we encourage using both SEO and paid search to attract a wider audience and drive more traffic, we understand that some businesses are indecisive as to which they want to invest time into first.

Consumer 46

Consumer Social Media SEO Webinar 46

VTNS Solutions

JANUARY 1, 2021

We will be using the big brands as we know them in the industry today as our case study. This shows the role mobile is playing the in marketing funnel for most B2C companies. . SEO optimization. . That is what SEO is all about. Understand how SEO works and the pitfalls to avoid. . Recommendation: . I admit it.

eCommerce 57

eCommerce Mobile Recommendation SEO 57

Inflow Insights

JUNE 17, 2020

This case study will show not only how we set up the campaigns but also the impact they had on the back-end metrics using Google Search Console and Google Analytics. As mentioned before, we can confirm that there were no active SEO adjustments made during this time that would have had an impact on organic traffic.

B2C 158

B2C Shipping Costs Social Media Channel 158

VTNS Solutions

NOVEMBER 12, 2022

We will be using the big brands as we know them in the industry today as our case study. This shows the role mobile is playing the in marketing funnel for most B2C companies. SEO optimization. That is what SEO is all about. Understand how SEO works and the pitfalls to avoid. I admit it. Make it easy to call you.

eCommerce 28

eCommerce SEO Mobile Recommendation 28

Omnisend

DECEMBER 12, 2023

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Marketing channel: emails, ads, press releases, SEO, etc. Get started with Omnisend today Pricing Case studies: Successful event marketing examples Here are three real-life examples of brands who’ve executed successful event marketing: 1.

Events 88

Events Seminar Marketing Workshop 88

ESW

JULY 16, 2018

This is a dramatic shift from traditional B2C strategies that have dominated retail for generations. Emily-Hickey Mason , communications account manager at Big Cat Agency, lists a number of advantages of having an eCommerce website: Companies have complete control over design, marketing and SEO, which means they control the brand narrative.

Consumer 84

Consumer eCommerce Social Media Channel 84

Kissmetrics

AUGUST 6, 2021

Running a hybrid B2B/B2C business? Have Great SEO to Attract Organic Traffic. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Agility to change strategy to align with the ever-changing SEO landscape.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. So if you’ve already built a steady blog readership through search engine optimization (SEO), try starting a branded podcast. To help, we’ll share some inspiration from these successful brand awareness campaign case studies.

Social Media 62

Social Media Multi-channel Channel Travel 62

Groove

OCTOBER 1, 2020

Use paid search and SEO. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st." Then, determine topics that are relevant to your brand and optimize your SEO to rank in search results for those keywords. Take advantage of any of these 18 SEO tools.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

AUGUST 18, 2021

For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding content creation and copywriting case studies. That’s true.

Blog 359

Blog Books Merchant Services Social Media 359

Ecommerce Platforms

FEBRUARY 27, 2023

Finding topics you could write about is quite easy — all you have to do is browse Google or use an SEO tool to find hundreds of topics. SEO Optimization The reason running a blog may be hard is that you’re not just competing on how informative and interesting your content is. Then, reach out to these sites and offer to write something.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Kissmetrics

AUGUST 18, 2020

They prove it by showcasing numerous case studies outlining their results. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. I’ve studied Peep Laja ’s headline styles for a long time, as well. But one is more commonly used than the other (and it’s great for SEO! ). Step #1: Use Specific Numbers and Data in Your Headline.

Article 363

Article Blog Social Media SEO 363

BigCommerce

MAY 4, 2018

UX Case Study: Modern Ecommerce Design with Exxel Outdoors. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Kissmetrics

FEBRUARY 10, 2021

Studies have shown that readers can recall 65 percent of th e visual content they’ve seen, even three days later. For example, if you’re running a B2C business, you might hire a blogger to write a review post about your product. To stay competitive and harness your SEO , you need to write content that is verified and well-sourced.

Blog 267

Blog Mobile SEO Article 267

Optimizely

OCTOBER 18, 2018

Lead conversion rates can be as high as 9.28% for a fantastic pop-up, according to a study by Sumo. Many B2C companies offer discounts immediately in exchange for an email address, and that’s not always the best tactic. Optimized : Doesn’t slow down your page speed or impact SEO negatively. Personalize your pop-ups.

eCommerce 230

eCommerce B2C Apparel Clothing 230

GetElastic

AUGUST 13, 2019

Mobile SEO is desktop SEO. Studies show rich snippets can increase CTR (click-through rate) by 677% and drive 20-40% more traffic than product links without them. Consider voice SEO. Using exit intent instead of entry popups is less intrusive, thus safer for mobile SEO. (To Source: Google.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

Groove

NOVEMBER 29, 2018

Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. SEO Benefits. BigCommerce’s SEO features make the continuous optimization process simpler. This element of security will also keep you in line with Google’s current SEO requirements.

BigCommerce 270

BigCommerce Payment Services Merchant Services Multi-channel 270

BigCommerce

APRIL 24, 2018

Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. SEO features and fully customizable URLs throughout the site. The company offers small business and start-up plans as well, with more built-in features and 100% URL (SEO) control across the board than competitors.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Kissmetrics

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

SEO 363

SEO Social Media Blog B2C 363

Ecommerce Platforms

APRIL 28, 2018

B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Wondering if SEO can still help? More than 7 in 10 respondents feel that their SEO effectiveness is improving significantly. Changing search algorithms and budget constraints are considered the most challenging obstacles to SEO success. Wordstream, 2017).

eCommerce 187

eCommerce Live Chat B2B Social Media 187