article thumbnail

4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. The benefits of going omnichannel?

article thumbnail

From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

For many banks, neobanks and non-financial businesses coming up against new risks and obstacles to growth, there is a golden opportunity right in front of them. The Ever-Present Challenges of Compliance We’re all living in a very different world from the days when financial services were only offered by large banks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

article thumbnail

The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Factors Driving the Need for Real-Time CDP.

article thumbnail

Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. Regardless of what you’re planning, what connects all of your holiday customer experiences is content. The challenge is unlocking its value by making it scale across channels.

article thumbnail

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Soon-to-be new movers spend, an average of $9,400 on products and services before relocating; 60% of movers change at least one provider, such as banking or utilities; and 42% of movers upgrade services, such as cable or landscaping. Can your data distinguish the audience’s preferred communication channel?

Marketing 264
article thumbnail

Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

Giving consumers a positive BNPL experience includes offering high approval rates, transparent terms and attractive rates. Merchants offering BNPL services experience an average of 20% to 30% higher conversion rates and a 30% to 50% increase in average ticket size.